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The Work

, cut a hole in the sole of the shoes to reveal their patented air capsule. Following their launch ...

Sector insight: Household fresheners

of 2009, air care was the second most-active household product sector in terms of launches. Yet, while ... . Nonetheless, the two main players still account for 56% of market share. Reckitt's Air Wick is the top ... -in product, with a particular emphasis recently on its Mix Match variant. Air Wick's advertising uses ...

The week in marketing: 18 November

. The 'Break the Cycle' TV ad will air on 24 November. An online video, 'Hunting', breaks this week and shows a ...

Burger King TV ad exposes burger 'atheist'

loudhailer ensuring everyone knows of his mistake. A 10-second execution, which will air on 28 November ...

Nestle Heaven pulls out of convenience market

online. A TV drive planned for early 2008 has yet to air. So far it has spent just 368,000 on press ...

Brand Health Check: Crufts

is also aired on the BBC. The programme featured epileptic boxers, pugs with breathing problems ...

Nestle plots European NaturNes baby food launch

According to Nestle, the product is '100% natural'; a patented steam-cooking technique is used to preserve the food, which comes in plastic bowls with replaceable lids. NaturNes was launched earlier this year in France and Spain, and is expected to be introduced to Nestle's other major markets, including ...

Canterbury of New Zealand opens first UK store at Westfield

hemisphere because of its rugby sponsorships in UK, Ireland and France, which include the Guinness ...

Consumers force marketers to drop secrecy

information on certain matters, but retain an air of secrecy. Stewart-Allen agrees that a crisis is sometimes ...

Bauer Media launches e-tail fashion website

. The sales will last for 48 hours. Frances Card, brand director of Cocosa, said that Bauer was targeting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.