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Nivea Sun sponsors hit Disney Junior show

As part of the campaign, and to coincide with the upcoming Easter holidays, Nivea Sun is sponsoring a 'Jake s All Aboard Easter' season. Episodes of 'Jake and the Never Land Pirates' will screen back-to-back throughout the Easter period on Disney Junior. There will also be a co-branded on-air ...

Global Radio strikes first partnership with Anadin

The partnership, which was brokered by Vizeum, includes a promotion that features Heart breakfast show presenters Jamie Theakston and Harriet Scott "solving life's little problems". People will be invited to share their problem live on air and a weekly winner will be given a 1,500 prize to solve ...

Starcom appoints Sheehy president of global operations

in SMG s emerging markets, with Thierry Jadot , chief of Starcom France and executive vice president ...

Colgate sponsors breakfast on Heart

The deal, which was negotiated by MEC Access, the sponsorship division of WPP media agency MEC, will include an online presence and experiential activity with the Heart Angels street-marketing teams, as well as on-air sponsorship trails. The sponsorship coincides with the Heart network s "Feel Good Month ...

Global Radio releases Big Top 40 album

The new album will be supported by advertising across the 141 commercial radio stations that currently air the 'Big Top 40' chart show, including Global's Heart and Galaxy networks, Bauer Media's Big ... the iTunes store during the show. The top 10 positions are reviewed each hour and then revealed on air ...

Argos set for merry Christmas

relationships. Since the ad first aired, the public s perceptions of the Argos brand have improved ...

L'Oréal cashes in on Cole factor

by advertising in the national press the time the ads featuring Cheryl Cole would air an unusual strategy ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.