Reckitt Benckiser after Becht: a hard act to follow
05 May 2011 | by Gemma Charles
consumer feedback. Some of our biggest ideas come that way.' Air Wick Freshmatic was one idea initially ...
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Colgate sponsors breakfast on Heart
09 May 2011 | by Maisie McCabe
The deal, which was negotiated by MEC Access, the sponsorship division of WPP media agency MEC, will include an online presence and experiential activity with the Heart Angels street-marketing teams, as well as on-air sponsorship trails. The sponsorship coincides with the Heart network s "Feel Good Month ...
Unilever plans further cost reductions after inflation warning
28 Apr 2011 | by Daniel Farey-Jones
the UK and France "were resilient in difficult circumstances". The decline was due to falling volumes ... countries, including Greece, France, the Netherlands and Belgium, concerning a variety of product markets ...
Close-Up: P&G steps out from behind its brands
01 Apr 2011
. Then, as now, the spots are the work of Wieden Kennedy. One commercial aired in North America uses ...
RB launches brand-themed recruitment campaign
24 Mar 2011 | by Loulla-Mae Eleftheriou-Smith
in the UK, US, Australia, Brazil, France, Germany, India, Italy, Pakistan and Russia. Reckitt Benckiser ...
Licensing: Alan Titchmarsh ... Your brand goes here
04 Mar 2011 | by Andy Fry
to most territories. We're working on Glee, which has been a hit in the UK and is about to air in Europe ...
Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
choral version of Air's 'Sexy Boy'. The attraction of the Excite spray is so much that the angels grab ...
Bodyform brings back signature song
22 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
Hygiene Products, said: "Despite the original adverts airing over 20-years ago, the iconic tune is still ...
Andrex forced to flush 'unbeatably long' slogan
09 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
The Advertising Standards Authority (ASA) ruled that the TV, poster and national press ad campaign, created by JWT, was misleading after it received one complaint from SCA Hygiene, which makes rival brand Velvet. The Andrex TV ad aired in spring and summer last year and showed a series of dogs of different ...
Lynx tones down ads in 'angels' drive for Excite
02 Feb 2011 | by Loulla-Mae Eleftheriou-Smith
, the angels make a beeline for one man, while the soundtrack plays a dramatic choral version of Air's 'Sexy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
