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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...

Unilever campaign celebrates feet, the 'unsung heroes'

. It was made by Lowe and Partners agency Ponce Buenos Aires, the ad agency behind 'The Cleaner' campaign ... by the time of publication. At Ponce Buenos Aires, the art director was Nacho Perez De Muro ...

Starbucks marketer Ian Cranna on changes at the coffee chain

is linked to the reorganisation, change is clearly in the air. Its new loyalty programme, for example ... , Habitat UK and France (2000-2004) - Trading manager and various roles at Starbucks in Seattle ...

Procter & Gamble 'best job' by Wieden & Kennedy Portland

will launch exclusively online to P G Facebook fans on 17 April. Shorter, localised versions of the spot air ...

Hunter and bear return for TippEx

'Hunter and bear's 2012 birthday party' is created by the same agency, France's Buzzman. It again presents people with a surreal world in which TippEx figures as a device for allowing different scenarios to play out. This time the user can travel through time with the pair by entering years ...

Nivea Sun sponsors hit Disney Junior show

As part of the campaign, and to coincide with the upcoming Easter holidays, Nivea Sun is sponsoring a 'Jake s All Aboard Easter' season. Episodes of 'Jake and the Never Land Pirates' will screen back-to-back throughout the Easter period on Disney Junior. There will also be a co-branded on-air ...

How brands are innovating their way out of the 'squeezed middle'

at launch in January last year, despite its 9.99 price tag. Air Wick Odour Detect Launched: June 2011 The first air freshener with an electronic 'nose' was supported by a 10m marketing spend ... 's innovations are Air Wick Odour Detect - which releases a burst of fragrance if there is a rapid change ...

Global Radio strikes first partnership with Anadin

The partnership, which was brokered by Vizeum, includes a promotion that features Heart breakfast show presenters Jamie Theakston and Harriet Scott "solving life's little problems". People will be invited to share their problem live on air and a weekly winner will be given a 1,500 prize to solve ...

Reckitt Benckiser ramps up Durex global digital plans

before airing on TV. It is understood that the appointed agency will be Durex s first retained ...

Sector Insight: Surface cleaning and care

://offlineHBPL.hbpl.co.uk/news/OKM/richedit/yilmaz.jpg" alt="" width="120" height="140" />Yilmaz Erceyes, air fresheners and surface cleaners business leader ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.