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BORDER LINES: PARIS - French mint seeks image overhaul

La Monnaie de Paris, France s state-owned mint, is seeking PR and advertising agencies to help...La Monnaie de Paris, France s state-owned mint, is seeking PR and advertising agencies to help revamp its image. The mint is keen to promote the jewellery and accessories it produces, as well as its coins. It has received written proposals from advertising and PR agencies jointly and is due to make ...

Global Expansion: Specialists are key to McCann domination - Last week the Ludgate Group was bought by global advertising giant McCann-Erickson as part of a spending strategy to buy up specialist firms to build a top-ranking PR network.

, in the key markets of the US, UK, Germany, France, Australia, Japan and Latin America. His method ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.