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Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC's European markets, which include the UK, France, Greece, Turkey, Malta, Armenia and Kazakhstan. Mehl, a ...
The Hidden Talent documentary series, which will air in the coming weeks, was co-created by Amex and production company Silver River. Hosted by Richard Bacon, it will explore the hidden talents of ordinary people, including language learning, opera singing and free diving. Viewers will also be able to take ...
The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ...
, initially through Facebook, for two days on December 30 and December 31, before airing on TV from January 2 ...
company-wide presentation in the days before the ads aired. Kehoe herself describes the campaign ...
Media agencies have been kept busy these past few weeks, with pitches taking place for Air France...agencies are recovering from a pitch last week for Air France, in which its international business is up ... , which was held at Air France's headquarters in Paris. It's crunch-time on the 90 million DFS ...
, including the UK, Ireland, France and Poland, the company has a much bigger consumer and direct business ... is of "an insurance company built around you". In France, Aviva claims to offer "insurance in your image ... Standards Authority, which declined to order it off-air. "It was such a powerful and difficult subject ...
of Ofcom brand-integration regulations mean they can enhance traditional on-air spots. 'One of the big ... the option to have visual ads synchronised with on-air spots across its 'visual stream' services, which ... for its ability 'to extend reach through the events it's involved in'. While traditional on-air ads ...
, currently chief executive of SMG France, will add to his title executive vice-president of emerging markets ...
by UM, will air directly after the final whistle of the match before being rolled out globally ... and introduced the global strapline 'Open your world'. It will air as a 60-second spot on ITV and a 30-second ... of static, digital and backlit sites encompassing road, rail and air routes into and out of London ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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