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Aviva signs radio deal to promote health insurance

20 Feb 2012 | by Maisie McCabe

The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ...

VCCP and Comparethemarket.com top creative radio rankings

09 Dec 2011 | by Maisie McCabe

their customers some cash will help boost cut through on air and also increase the appeal of Pizza Hut ...

Gio Compario on rocky ground in latest Gocompare ad

23 Sep 2011 | by Sara Kimberley

The ad, which airs on Monday (26 September), shows Compario flown into the Stone Age by a flying reptile. Aiming to draw on comparisons with the Raquel Welch film, One Million Years BC , the ad features two young attractive cave women who have just invented the wheel. The ad continues to use ...

Wonga.com 'wongies' by Albion

13 Jul 2011

A new TV campaign for the short-term loans company will air on Saturday, and will introduce a new set of characters known as the Wongies, an trio of elderly puppets who demonstrate how simple and straightforward it is to apply for a loan through the Wonga website. The ad was devised by Steve Henry, Teddy ...

Private View: Jon Williams and Paul Rees

01 Jul 2011

of me. I don't know who this is talking to. It's not me. I'm sure this will be screened in France ...

Gocompare's Gio Compario signed up for another year

27 Jun 2011 | by Sara Kimberley

The opera singer's latest set of ads will air from Friday (1 July). Created by Gocompare s in-house marketing team, Gio Compario will be transported back in time in a Regency period sedan chair in a spot called Luxury Sedan . The ad shows Gio Compario s two footmen drop his carriage while admiring a ...

More Th>n focuses on digital for latest Freeman outing

13 May 2011 | by Ed Owen

's YouTube space, although re-edited versions of the original ad will air on TV. According to Pete Markey, More Th n marketing director, the original ads, which aired from December last year, were designed ... -launched earlier this week, with new ads to air from next week. More Th n's media spend is estimated ...

FT unveils global 'business at your fingertips' campaign

12 Apr 2011 | by Katherine Levy

and the Harvard Business Review. The television component will air on networks that include CNN (Asia), CNBC ...

Banking giant BNP Paribas looks to boost brand overseas

19 Nov 2010 | by Alex Brownsell

The TV, print, outdoor and digital push will roll out across all international markets, with the exception of France, where BNP Paribas claims it enjoys "99%" brand awareness. It will be launching a separate retail banking campaign. The campaign will be based around the bank s slogan Keep reaching ...

American Express pitches philosophy in new TV ad

08 Nov 2010 | by Daniel Farey-Jones

pure brand-focused ad to be aired. The 30-second ad broke on Friday and will air nationally on ITV ...

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