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Zurich calls £100m global ad review

first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...

HSBC promotes Philip Mehl to pan-Euro role

Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC's European markets, which include the UK, France, Greece, Turkey, Malta, Armenia and Kazakhstan. Mehl, a ...

Ketchum Pleon merges with DDB Financial in Paris

s major financial centres. In France, it will clearly reinforce the agency s corporate offering, giving ... was established in France in 1991 under the name of Gavin Anderson Company and renamed DDB Financial in 2009 ...

Pitch update

Media agencies have been kept busy these past few weeks, with pitches taking place for Air France...agencies are recovering from a pitch last week for Air France, in which its international business is up ... , which was held at Air France's headquarters in Paris. It's crunch-time on the 90 million DFS ...

Moneysupermarket calls £25m ad review

Dare, which created the current campaign, is on alert following the price comparison website s decision to hold chemistry meetings with up to six agencies over the next week. A pitch, co-ordinated by the AAR, will take place in mid-February and advertising from the winning agency is due to air ...

American Express pitches philosophy in new TV ad

pure brand-focused ad to be aired. The 30-second ad broke on Friday and will air nationally on ITV ...

Confused.com to roll out musical number

of this." The 30-second version of the ad will first on air on Sunday (7 November), followed by a 60-second version during the following Sunday s airing of 'The X Factor' (14 November), when performances ...

American Express launches interactive campaign with Mark Ronson

will have their experiences turned into a short firm, to be aired on national TV. The overall winner ...

Sex Pistols gamble with debut ad soundtrack

The ad, created by The Bank, pushes William Hill's football-betting offering and first airs on TV today (14 September). It is similar to previously seen ads, but has been spiced up by the new soundtrack ... it emerged the band had put its name to a new perfume , which is already available in France and launched ...

Comparethemarket concludes meerkat trilogy

The 60-second ad is titled 'Streets of Ambitiousness' and follows the 'Journey of Courageousness' and 'Battle of Fearlessness' ads, which aired earlier this year. The ads, created by VCCP, document the humble origins of Aleksandr s family and successful meerkat comparison business. Set in Russia ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.