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Mehl, previously UK marketing director, last month took up the new role of head of marketing, retail banking and wealth management Europe at HSBC. He will lead marketing communications across HSBC's European markets, which include the UK, France, Greece, Turkey, Malta, Armenia and Kazakhstan. Mehl, a ...
The Hidden Talent documentary series, which will air in the coming weeks, was co-created by Amex and production company Silver River. Hosted by Richard Bacon, it will explore the hidden talents of ordinary people, including language learning, opera singing and free diving. Viewers will also be able to take ...
The sponsorship will include activity around Sharp's breakfast show, which airs on the GMG Radio national station between 6am and 10am on Saturday and Sunday mornings, as well as a bespoke integrated microsite from 3 March. The activity will also include sponsorship of the daily Smooth Radio Good Health ...
, initially through Facebook, for two days on December 30 and December 31, before airing on TV from January 2 ...
company-wide presentation in the days before the ads aired. Kehoe herself describes the campaign ...
of Ofcom brand-integration regulations mean they can enhance traditional on-air spots. 'One of the big ... the option to have visual ads synchronised with on-air spots across its 'visual stream' services, which ... for its ability 'to extend reach through the events it's involved in'. While traditional on-air ads ...
by UM, will air directly after the final whistle of the match before being rolled out globally ... and introduced the global strapline 'Open your world'. It will air as a 60-second spot on ITV and a 30-second ... of static, digital and backlit sites encompassing road, rail and air routes into and out of London ...
, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...
have our British Airways co-brand cards for those who want to collect air miles with that airline. We ...
such as our online 'Air Wick Fresher Homes Club'. In summary, 2011 will remain a tough economy in the UK ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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