Banking buddies? The limits of how far brands can tap into social networking
02 Dec 2008 | by Fiona Ramsay
by their choice of air freshener or toilet paper.' First Direct has launched an online social network called ...
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Branding: Brand in the news - Barclays
24 Mar 2009 | by Mark Ritson, Associate professor of marketing, Melbourne Business School
? Well, true to form, on the day the first ads aired, a whistleblower was busy implicating the bank in a ...
The week in marketing: 18 November
18 Nov 2008 | by Staff
. The 'Break the Cycle' TV ad will air on 24 November. An online video, 'Hunting', breaks this week and shows a ...
Barclaycard highlights 'convenience' message
21 Oct 2008 | by Alex Brownsell
of which was first aired in June, featured Stephen Mangan and Julian Rhind-Tutt, who star in Channel 4 ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
of the World Cup in 2007, which was hosted by France, and has partnerships with several international rugby ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
Middle East investors use sport to build brands
09 Sep 2008 | by Ed Kemp
, powerboats and rugby, has led the way, with Etihad and Gulf Air also boasting impressive and growing ... . Gulf Air became shirt sponsor of newly cash-rich Queens Park Rangers earlier this year, paying a record ... Cup, ICC Test Match Umpires) Golf (Dubai Desert Classic) Gulf Air Formula One (Bahrain Grand ...
The week in marketing
27 Aug 2008 | by Staff
-lasting freshness. The new range includes three scents: Burst of Sunshine, Breath of Fresh Air and Barefoot ...
Media: AA set for Virgin Radio 'fuel' work
29 Jul 2008
The promotion, which offers listeners the chance to win petrol vouchers, comes at a time of rising fuel prices. Ads will air on Virgin Radio throughout the weekend encouraging listeners to register online at a dedicated microsite. Virgin Radio, which was recently acquired by TIML, is investing £15m ...
Exclusive Adwatch survey takes interactive route
10 Jun 2008 | by Bill Britt
ads that air in a particular week that consumers are likely to have seen based on their TV ratings. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
