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Silentnight lines up agencies to pitch for creative account

to sponsor American Idol on ITV2. As part of the deal, idents aired before and after the programme ... . An off-air sponsorship deal was also brokered, which saw Silentnight run a competition called "Bedroom ...

Kenwood kicks off global advertising review

, is expected to appoint a shop to work in its key markets of the UK, Germany and France, as well as de veloping ... -maker to the stars", who travelled to Ireland, France and throughout the UK to demonstrate the "deliciously indulgent ...

UM London wins Bissell media task

UM London, which won the 2 million account without a pitch, will handle planning and buying for a campaign created by Bissell's Chicago-based agency, Cramer-Krasselt. The TV campaign will air on ITV and Channel 4, as well as on digital platforms including Sky. Spots will target families and pet owners ...

MediaCom retains Bose account after review

The incumbent held on to the business after a shoot-out with ZenithOptimedia. Carat was also involved earlier on in the pitch process. The review, which included the 7 million UK media business, also covered Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy and Scandinavia ...

Freeview appoints Leo Burnett to £12m ad account

develop what Freeview says is its first brand campaign, due to air later this year. Guy North, Freeview ...

Big Al's lands £6m Monsanto account

The agency won the brief after a competitive pitch that began last November. Big Al's Creative Emporium will handle the launch of a new Roundup product across Europe next year, focusing on key markets including the UK, France and Germany. Previously, Roundup has used Flint Creative for its TV advertising ...

Bose calls pitch for £20m pan-Euro media

The review, which includes Bose's 7 million UK media business, also covers Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy and Scandinavia. Direct MediaCom, the WPP agency's direct media arm, is the incumbent on the UK business, having picked up the account in 2007 after a pitch ...

Aegis and Initiative retain £20m European Indesit media business

Carat and Vizeum have retained their markets in the UK, Italy, France and Turkey. Initiative has retained the business covering the states that make up the former USSR. The pitch for Indesit ... five markets comprising the UK, Italy (where the company is headquartered), France, Turkey and Russia ...

Indesit calls pitch for £20m media

The review will encompass five markets comprising the UK, Italy (where the company is headquartered), France, Russia and Turkey. The Aegis-owned Carat is the incumbent on the UK account, while Initiative is the incumbent on the business covering the states that make up the former USSR ...

Coca-Cola launches integrated campaign for Powerade Zero

handled by Vizeum. A 30-second teaser of the TV ad was aired last night (14 October), which ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.