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Brand Manager of the Week: Malcolm Parkinson

learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control and become a weather expert while in the air. What's your greatest ambition? To fly a Spitfire ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...

Starbucks marketer Ian Cranna on changes at the coffee chain

is linked to the reorganisation, change is clearly in the air. Its new loyalty programme, for example ... , Habitat UK and France (2000-2004) - Trading manager and various roles at Starbucks in Seattle ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

Spring is in the air, which means home improvements can't be far behind. If that other indicator

TfL's Chris Macleod on marketing's battle against Olympic gridlock

parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ... such as the Barclays Cycle Hire scheme commonly referred to as 'Boris bikes' and the Emirates Air Line, a sponsored ...

Mattel responds to calls for bald Barbie

She has been a UN ambassador, an air hostess and a cashier, but Mattel has so far resisted calls

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

on free-to-air TV in the UK, with the exception of cricket - will be somewhat in the shadow ...

The most irritating ads of 2011

Alexsandr and Sergei present an air stewardess with a cuddly toy. It is not only dotcom marketers who ...

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

." Following the initial full-length TV ad, Weight Watchers will air a series of 30-second spots, with a run ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

that only four UK names featured in Interbrand's top 100 brands. In comparison, France had seven on the list ... government, attacking decisions to scrap plans for a third runway at Heathrow and maintain air passenger duty ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.