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LG sponsors London's New Year's fireworks

LONDON - LG Electronics is sponsoring London's 2008 New Year's Eve fireworks display to be aired

The Marketing Profile: Christian Stein of Peugeot UK

and bred in France, has vowed to put the 'sex factor' back into the brand. This may be just what the doctor...-old Stein comes across as a dedicated Anglophile. Although he has previously worked for Peugeot in France ...

Car manufacturers face uphill battle to shift new cars

trade organisations by running far-reaching campaigns promoting purchases of a new car. In France ...

Brand Health Check: Crufts

is also aired on the BBC. The programme featured epileptic boxers, pugs with breathing problems ...

Digital & Direct brief: Puresse campaign launch

Ambi Pur is launching a campaign for Puresse, an allergen-reduced air freshener. The work

Renault Nissan centralises £650m media account into OMD

OMD pipped Carat to the post to win the account after a final pitch in France. Carat previously handled Renault's 350 million pan-European media account, while OMD has been Nissan's agency of record in the region. Other agencies previously involved included MPG, Mediaedge:cia and VivaKi who were knocked out ...

Lego brings back 80s 'Kipper' ad

The TV ad, created by TBWA, was voted one of the 100 greatest adverts ever by viewers of Channel 4. The ads, which were taken off air in 1982, will be aired from Friday across UK cinemas nationwide for a month. The first showing coincides with the launch of the latest James Bond film Quantum of Solace ...

Peugeot uses web to boost customer engagement

The 'My Peugeot' area will offer owners in the UK, France, Germany, Spain and Italy a personalised collection of tools to manage their vehicle, dealer and servicing information. The site has been developed by digital and eCRM agency Underwired. The agency recently won a three-way pitch for the task of building ...

EasyCar.com assigns SEO account

LBi Netrank said easyCar.com had an aggressive digital marketing drive for 2009, focusing on easyCar's ranking in the UK, France, the Netherlands, Germany and other countries across Europe, as well as increasing the volume and quality of traffic. LBi Netrank will also be supporting easyVan.com in the UK ...

Ford books 12-pages in Glamour to back new Ka

will run in the Conde Nast title in its national editions in the UK, France, Germany, Spain, Italy ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.