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MPG International wins £4m Hermes account
17 Sep 2008 | by Arif Durrani
The near 25-year incumbent Carat was dropped from the Paris-based review at an earlier stage. The account win includes 1m ad spend in the UK and similar-sized accounts in France and Germany. Hermes, well-regarded for its fashion accessories, makes products in 14 categories, including leather, menswear and women ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
