First post-production product placements run on Discovery and Sky1
17 May 2011 | by Maisie McCabe
to feature product placement added in post-production, while Sky1 is set to air its first show using
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Profile: Martine Ainsworth-Wells, marketing and communications director at London & Partners, is taking the capital global
16 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
, print and destination marketing. A work-experience placement at radio station Aire FM, in Leeds, turned ... ' and former managing director of Aire FM, poached his protegee to launch Heart FM in London. 'There were about ... the opportunity to do so much more.' INSIDE WORK 1993-1995: Sponsorship and promotions executive, Aire FM ...
National Lottery introduces suave new character for EuroMillions ad
06 May 2011 | by Sara Kimberley
, penthouses and personal valets. A 40-second version of the ad will also air during 'Britain s Got Talent ... is handled by OMD and MPG. Outsider produced the ad. The ads will all air regularly over the next month ...
Reckitt Benckiser after Becht: a hard act to follow
05 May 2011 | by Gemma Charles
consumer feedback. Some of our biggest ideas come that way.' Air Wick Freshmatic was one idea initially ...
Big Al's lands £6m Monsanto account
21 Apr 2011 | by Campaign staff
The agency won the brief after a competitive pitch that began last November. Big Al's Creative Emporium will handle the launch of a new Roundup product across Europe next year, focusing on key markets including the UK, France and Germany. Previously, Roundup has used Flint Creative for its TV advertising ...
Reckitt Benckiser chief hands reins to Kapoor
14 Apr 2011 | by John Reynolds
Kapoor will take over on 1 September. Becht will stay on as a part-time adviser until September 2012 to ensure a smooth transition. Kapoor has been with RB for 25 years and has held a number of key global marketing roles. RB's brands include Cillit Bang, Air Wick and Dettol. Becht ...
Helen Edwards on Branding: As easy as pi
06 Apr 2011 | by Helen Edwards
enough to have been automatically included in the core-team line-up at the outset (like France ...
M&S to test French appetite for its brand
01 Apr 2011 | by Daniel Farey-Jones
Marks & Spencer is returning to France towards the end of the year with a store in Paris, a...details of the company's marketing strategy in France, but said it would be ultimately handled by executive director of marketing Steven Sharp. Plans to open Simply Food stores in Paris and France depend ...
Bose calls pitch for £20m pan-Euro media
24 Mar 2011 | by Katherine Levy
The review, which includes Bose's 7 million UK media business, also covers Germany, Austria, Switzerland, France, Belgium, the Netherlands, Italy and Scandinavia. Direct MediaCom, the WPP agency's direct media arm, is the incumbent on the UK business, having picked up the account in 2007 after a pitch ...
First TV product placement returns 5:1 media value
18 Mar 2011 | by Daniel Farey-Jones
competitors would complain to Ofcom if someone mentioned the Dolce Gusto machine [on air]," Bernard said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
