to remove filtersSEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
, France and Germany, and is keen to create a more consistent marketing approach in traditional ...
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Brand Barometer: Social media performance of Audi
09 May 2012 | by Gemma Charles, Public affairs editor, Marketing
January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...
Admiral to sponsor motoring on Discovery
28 Mar 2012 | by Nick Batten
, starting on 1 April and encompassing a broad range of on-air activity and digital support....the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on-air ... in the sponsorship is a quarterly on-air competition to run throughout the 12-month period, with extensive promotion ... will be devising exciting on-air and digital executions, which will allow Admiral to engage directly with our ...
Nissan switches ad focus to ‘innovation’
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
plane while other sky-divers build the model around him in mid-air. It marks a shift away from a ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
on these skills,' he says. Saunders cites the example of Air New Zealand's 'grab a plane' online promotion ... do there. About 150,000 people entered. The campaign aimed to change perceptions of Air New ...
As UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
afield. China Mobile has reportedly shot a new TV commercial through Ogilvy in the UK and France, having ...
Vauxhall 'supports nation' with England football TV ad
02 Sep 2011 | by Ariane Osman and Alex Brownsell
single 'What a Life', by former Oasis star Noel Gallagher. The "supporting a nation" ad will be aired ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
The new campaign, which will be rolled out across the continent's principal markets, including the UK, France, Germany, Switzerland and Italy, forms part of a plan to increase brand awareness. Infiniti launched its first models on the North American premium car market in 1989 but its official ...
Brand Health Check: Volvo
28 Jul 2011 | by Alex Brownsell
and side air bags. Its cars were brick-like, imposing, unapologetically square and driven by professionals ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
