SEAT looks to make 'virtue' of Spanish origins with new strategy
17 Apr 2012 | by Alex Brownsell
, France and Germany, and is keen to create a more consistent marketing approach in traditional ...
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Brand Barometer: Social media performance of Audi
09 May 2012 | by Gemma Charles, Public affairs editor, Marketing
January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...
Nissan switches ad focus to ‘innovation’
13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
plane while other sky-divers build the model around him in mid-air. It marks a shift away from a ...
Aston Martin secures first brand tie-up with Hackett
21 Feb 2012 | by Matthew Chapman
. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
on these skills,' he says. Saunders cites the example of Air New Zealand's 'grab a plane' online promotion ... do there. About 150,000 people entered. The campaign aimed to change perceptions of Air New ...
Vauxhall 'supports nation' with England football TV ad
02 Sep 2011 | by Ariane Osman and Alex Brownsell
single 'What a Life', by former Oasis star Noel Gallagher. The "supporting a nation" ad will be aired ...
Infiniti car marque launches TV and social media drive
01 Sep 2011 | by Oliver Luft
The new campaign, which will be rolled out across the continent's principal markets, including the UK, France, Germany, Switzerland and Italy, forms part of a plan to increase brand awareness. Infiniti launched its first models on the North American premium car market in 1989 but its official ...
Brand Health Check: Volvo
28 Jul 2011 | by Alex Brownsell
and side air bags. Its cars were brick-like, imposing, unapologetically square and driven by professionals ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
The research, called Best Global Green Brands, combines public perception of environmental sustainability with performance on publicly available information and data. It covers the US, Japan, China, Germany, France, UK, Italy, Brazil, Spain, and India. The report said: "Its [Toyota's] high perception ...
Andy Duncan on life back in the fast lane and his Channel 4 legacy
21 Jul 2011 | by Alex Brownsell
It is clear that Andy Duncan, the former Channel 4 boss and now chief executive of luxury car retailer HR Owen, enjoys the perks of his job. Describing a recent drive across the South of France in a Bugatti Veyron, Duncan grins broadly as he confesses to reaching 160mph on the autoroute, leaving other ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
