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08 Feb 2010
, cut a hole in the sole of the shoes to reveal their patented air capsule. Following their launch ...
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Brand Health Check: Honda
14 Apr 2010 | by Jeremy Lee
the criteria of the 1970 Clean Air Act in the US and gave Toyota's Prius a run for its money by launching its ...
The Marketing Profile: Christian Stein of Peugeot UK
18 Nov 2008 | by Alex Brownsell
and bred in France, has vowed to put the 'sex factor' back into the brand. This may be just what the doctor...-old Stein comes across as a dedicated Anglophile. Although he has previously worked for Peugeot in France ...
Car manufacturers face uphill battle to shift new cars
11 Nov 2008 | by Lucy Barrett
trade organisations by running far-reaching campaigns promoting purchases of a new car. In France ...
Renault Nissan centralises £650m media account into OMD
03 Nov 2008 | by Alison Donnelly
OMD pipped Carat to the post to win the account after a final pitch in France. Carat previously handled Renault's 350 million pan-European media account, while OMD has been Nissan's agency of record in the region. Other agencies previously involved included MPG, Mediaedge:cia and VivaKi who were knocked out ...
Peugeot uses web to boost customer engagement
20 Oct 2008 | by Fiona Ramsay
The 'My Peugeot' area will offer owners in the UK, France, Germany, Spain and Italy a personalised collection of tools to manage their vehicle, dealer and servicing information. The site has been developed by digital and eCRM agency Underwired. The agency recently won a three-way pitch for the task of building ...
EasyCar.com assigns SEO account
16 Oct 2008 | by Fiona Ramsay
LBi Netrank said easyCar.com had an aggressive digital marketing drive for 2009, focusing on easyCar's ranking in the UK, France, the Netherlands, Germany and other countries across Europe, as well as increasing the volume and quality of traffic. LBi Netrank will also be supporting easyVan.com in the UK ...
Ford books 12-pages in Glamour to back new Ka
13 Oct 2008 | by Alex Brownsell
will run in the Conde Nast title in its national editions in the UK, France, Germany, Spain, Italy ...
The week in marketing: 24 September 2008
23 Sep 2008 | by Staff
Hatton will host a TV chat show in a deal with Turner Broadcasting. Ricky Speaks will air weekly on Nuts ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
