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Campaign Viral Chart: Nike interactive ad nets first place

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

VW 'see film differently idents 2012' by DDB UK

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

DDB takes emotional approach for new VW Polo campaign

this weekend's airing of Britain s Got Talent and is supported by digital and cinema activity. The campaign ...

Brand Barometer: Social media performance of Audi

January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...

Jaguar to air Homeland-themed ad

Jaguar has partnered with Channel 4 to air a bespoke contextual ad that plays on the themes...the premiere, Channel 4 will air five two-second blipverts in each of the five ad breaks during the show ... will air the special 'Homeland'-themed ad, made by Spark 44. Chris Cardew, strategy director, business ... 4 aired a special ad displaying Twitter responses to its premiere of the trailer for the Ridley ...

SEAT looks to make 'virtue' of Spanish origins with new strategy

, France and Germany, and is keen to create a more consistent marketing approach in traditional ...

Admiral to sponsor motoring on Discovery

, starting on 1 April and encompassing a broad range of on-air activity and digital support....the opening credits, ad breaks and closing titles of all motoring shows, and branding within the on-air ... in the sponsorship is a quarterly on-air competition to run throughout the 12-month period, with extensive promotion ... will be devising exciting on-air and digital executions, which will allow Admiral to engage directly with our ...

Nissan switches ad focus to ‘innovation’

plane while other sky-divers build the model around him in mid-air. It marks a shift away from a ...

Audi 'pacesetter' by Kempertrautmann GmbH

The 30-second ad will air in Germany and run in UK cinemas in early March, alongside a print campaign with three different motifs. A version that is being converted into stereo 3D will be shown in German cinemas from late April. ...

Kwik Fit 'mates rates' by DDB UK

Six executions will air this month and run throughout the year. One shows Barbara, a caf worker, sneaking her local Kwik Fit centre manager an extra-generous portion of bacon. Barbara is convinced that it is this special treatment that gets her great rates. ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.