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The Work

, cut a hole in the sole of the shoes to reveal their patented air capsule. Following their launch ...

Digital & Direct: Swarovski in global activity

The online advertising and media for the campaign will be managed by digital agency Profero in collaboration with strategic partner Plan.net. The push will target the brand's key markets around the world, including Japan, the US, France, Italy and the UK. The campaign aims to build brand awareness by promoting ...

Canterbury of New Zealand opens first UK store at Westfield

hemisphere because of its rugby sponsorships in UK, Ireland and France, which include the Guinness ...

Consumers force marketers to drop secrecy

information on certain matters, but retain an air of secrecy. Stewart-Allen agrees that a crisis is sometimes ...

The Week in marketing: 7 October 2008

of the World Cup in 2007, which was hosted by France, and has partnerships with several international rugby ...

Interbrand's 100 Best Global Brands list includes only three UK brands

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

The week in marketing: 10 September 2008

in France claim that the company is looking at the idea of importing low-cost vehicles into Europe ...

Levi's readies global 501's drive

The TV element includes four ads created by Bartle Bogle Hegarty: 'Unbreakable', 'First Time', 'Guitar' and 'Secrets Lies'. The ads broke in the US last month, and will air in Europe from 15 September. Online work created by EVB and Duke/Razorfish will feature the same ads. They will run on a ...

Thrift usurps green at top of the new consumer agenda

Air Passenger Duty, but didn't make clear that the figure referred to global aviation emissions ...

The week in marketing

-lasting freshness. The new range includes three scents: Burst of Sunshine, Breath of Fresh Air and Barefoot ...

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Additional Information

Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.