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Brand builder: Under Armour

campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...

Nike 'my time is now' by Wieden & Kennedy London

The television campaign, created by Wieden Kennedy, is set during a France versus Holland football game that is interrupted by waves of young players who invade the pitch to show they have the skills and hunger to take on the best players in the world, including Wesley Sneijder and Danny Welbeck. ...

Reebok fitness competition lands TV slot

'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...

Tapping into the potential of GenerationYNot

Ladies who lunch at L'Assiette Champenoise, a gourmet restaurant in the heart of France's Champagne region, may struggle to pay the bill. A friend who recently took a team of buyers to lunch there found that her menu, unlike those of her male guests, had no prices on it. It appears the restaurant ...

US sportswear brand Under Armour targets Europe with MTV show

It plans to air a branded-content series on MTV called New Battles, New Armour in the coming weeks. It will feature Under Armour s brand ambassadors, who include Welsh rugby star Jamie Roberts and QPR footballer Bobby Zamora. They will be shown training with unexpected partners, such as a Shaolin warrior monk. A ...

Aston Martin secures first brand tie-up with Hackett

. These will comprise the UK, France, Spain, Germany, Ireland, Belgium, Holland, Switzerland, the UAE and Kuwait. ...

Bourjois taps into London Fashion Week

Jameela Jamil. The shows will air during T4 programming and feature celebrity interviews, fashion ...

Barbour shells out on search ads to fight fakes

in the UK, Belgium and France, complaining that eBay "directs its users to goods that infringe trademark law ...

The most irritating ads of 2011

Alexsandr and Sergei present an air stewardess with a cuddly toy. It is not only dotcom marketers who ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.