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Brand Manager of the Week: Malcolm Parkinson

learning to drive, only 10 times harder. You fly the plane, navigate, speak to air traffic control and become a weather expert while in the air. What's your greatest ambition? To fly a Spitfire ...

Danone ramps up marketing for Evian and Volvic brands

Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...

Desperate Housewife Eva Longoria becomes face of Sheba

The campaign, created by Abbot Mead Vickers BBDO, is called 'Follow Your Passion'. The creative involves Longoria, a known cat lover, "celebrating" and "fuelling" the many passions of cat owners. The campaign will kick off with a global TV ad which airs from May 2012 and in the UK from ...

Havana Club unveils pan-European 'Mojito Embassy' activity

, the bar will travel across Europe to markets including the UK, Portugal, Belgium and France. Centred ...

Mars named Cannes Advertiser of the Year

countries as diverse as France, the US, the UK, Brazil, South Africa, Portugal, Chile, and many more a ...

Starbucks marketer Ian Cranna on changes at the coffee chain

is linked to the reorganisation, change is clearly in the air. Its new loyalty programme, for example ... , Habitat UK and France (2000-2004) - Trading manager and various roles at Starbucks in Seattle ...

John Smith's creates responsible drinking campaign around Grand National

National, which will include its first-ever TV ad to air at Aintree....friend steps to mime the universal actions for going to the bar. The ad will air on screens ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

-night flight to the low-cost bars of Belgium or France. Simplest of all might be increased determination ...

Plum makes first foray into TV

which are created by the food experts in our kitchens." The idents will air from this week ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.