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ITV signs up Pepsi for Shazam-enabled ad in BGT final

into its "unwrap gold" ad, which will also air during the 'Britain's Got Talent' final. The Shazam ...

Coke partners with TalkSport for Euro 2012

) and will include on-air activity, a branded microsite on TalkSport.co.uk and mentions on TalkSport's Facebook ... for TalkSport, both on air and digitally, and to secure a global brand such as Coca-Cola as a partner ...

Lavazza awards €50m pan-European account to MEC

will handle the coffee brand's account in a number of European markets including Italy, UK, Germany, France ... different agencies, including Media Italia in Italy, Havas Media agency MPG in France and Belgium, Aegis ...

All about ... Global content deals

scheduling of big TV properties. - Once they're on air in the US, they're effectively available everywhere ...

Trading places: this week's people moves

joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...

Facebook cost per click drops in UK

The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada. Average cost per ... % between the third and fourth quarters, pushed up by a 100% increase in France. Actual figures for rates ...

The most irritating ads of 2011

Alexsandr and Sergei present an air stewardess with a cuddly toy. It is not only dotcom marketers who ...

Review of the Year: Top 10 marketing mishaps in 2011

-media sites, saying that it was inappropriate, given the economic climate. 10. RYANAIR TURNS THE AIR GREEN ...

Will product placement take branded content to the next level?

Brand Apart, a big advantage of the AFP route is when the brand owner develops a show that airs in many ... the programme aired. About 300,000 products were tried out via the site, and 5000 outfits were submitted ... the Fright Night screening was aired. ...

Sara Lee appoints OMD to £125m global media account

. The company has been streamlining its offering to focus on food, offloading its air care business to Procter ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.