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Danone ramps up marketing for Evian and Volvic brands

Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

director, Belgium, Holland and France, P G (1979-1986) - Category manager and marketing director, P G France (1986-1989) - Vice-president and general manager, P G Iberia (1989-1995) - Vice ...

Grand Marnier sponsors online celebrity cocktail-making show

TV presenters Donna Air and Natalie Pinkham, being taught how to make cocktails....'Intoxicology TV', which was devised by creative media agency Me:Mo Interactive and mixologist Andy Pearson, will air on lifestyle website Ask Men. The series has been shot on location at the Sanctum Hotel in Soho, London, and consists of six episodes. Guests will mix a cocktail that represents ...

Foster's hands Partridge a second series

Heineken UK is set to air a new series of Mid Morning Matters with Alan Partridge through its

Cadbury 'joyville' by Fallon

Joyville is being positioned as a magical place where Dairy Milk is made.A TV spot, which airs from 3 February, promotes a new product, Cadbury Dairy Milk Bubbly. The ad is part of a 6 million campaign including TV, outdoor, PR, experiential and digital. As part of the campaign, Cadbury installed a ...

Pernod-Ricard revives Absinthe with global campaign

influence, following last year's legalisation of the spirit in France after a nearly a century...The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

Facebook cost per click drops in UK

The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada. Average cost per ... % between the third and fourth quarters, pushed up by a 100% increase in France. Actual figures for rates ...

Strictly judge Alesha Dixon stars in Weight Watchers' £28m 'song' campaign

." Following the initial full-length TV ad, Weight Watchers will air a series of 30-second spots, with a run ...

Campaign Viral Chart: Coke ad holds on to top spot

the most shared of 2011 list . David Attenborough's Wonderful World roundup, aired after the 'Frozen ...

Heineken rolls out responsible drinking digital campaign

Heineken has created a video, 'Sunrise belongs to moderate drinkers', which it is airing on its YouTube Channel, Facebook page and brand website, and is also promoting it on social media. The video, created by Publicis International, features Heineken s "legendary hero" character at a party, taking ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.