Loyalty schemes to push mobile payments
26 Jan 2011 | by Ed Owen
, and former managing director of BA s Air Miles scheme, said: "Anything that makes loyalty redemptions easy ...
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Cow & Gate ads ruled misleading after two-year investigation
29 Jun 2011 | by Daniel Farey-Jones
comparisons being made between Growing Up Milk and food. "The advert in question was last aired in 2009 ...
CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
somewhere in France or Belgium. Locals chatting, playing cards. In the background, some musos tune up ...
Kingsmill butters up to Britain's Got Talent
15 Apr 2010 | by David Barros
LONDON - Kingsmill is launching an eight-week integrated off-air campaign around ITV's leading show
Roster agencies on alert as Philadelphia calls DM pitch
11 Mar 2010 | by Matt Williams
-minute shows, which aired daily on UKTV's Good Food channel. ...
Valentine's Day battle heats up
10 Feb 2010 | by Joe Thomas
with featured lines. These include: Love is in the Air', You're The One That I Want', You're Still the One ...
MPG beats three to retain £66m EDF
21 Jan 2010 | by Ian Darby
LONDON - EDF Energy has retained MPG as its media agency in the UK and France....media and some 54m in its home market of France. MPG landed the EDF UK media account three years ago ...
Twix creates teatime appeal
30 Sep 2009 | by Staff
aired on 14 September, the buzz, value and satisfaction scores for the chocolate bar brand were +3, +13 ...
Groupe Danone appoints Y&R Brands France as CRM partner
15 Dec 2008 | by Nikki Sandison
Brands France as its partner in creating customer relationship management programmes, following a lengthy...by Young and Rubicam Brands France's data and digital arm Wunderman, KBM and its specialist agencies. Up ... Brands. YRB France will take share responsibility with Groupe Danone for finding creative marketing ... appointment covers Groupe Danone's key market of France but is expected to roll out to other countries later ...
The Work: Private View
31 Oct 2008
: Frances Dovey, interactive and emerging media manager, Cadbury Brief: Encourage parents to participate ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
