Appointment to view: Behind the scenes of the Tropicana Sunrise
30 Jan 2012 | by Georgina Brazier
metres into the air. Over 1.2km of cable was used and the wind was a major worry for the crew in case ...
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Think BR: Brands that grow businesses
13 Feb 2012 | by Anastasia Kourovskaia
, personal care Emirates, air travel FedEx, delivery services Google, Internet information ...
Trading places: this week's people moves
20 Jan 2012 | by Daniel Farey-Jones
joined head of copy from EHS4D. ( Campaign ) DLKW Lowe has poached Dye Holloway Murray's Frances Leach ...
Coca-Cola Christmas: The 70s
25 Dec 2011 | by Georgina Brazier
' - 1990 The "Hilltop Reunion" commercial aired in 1990 during coverage of Super ...
Appointment to View: Behind the scenes of the Jack Daniel's ad
16 Dec 2011 | by Georgina Brazier
of whiskey-making." The TV ad first aired in the UK on 1 December and the campaign has received through ...
Appointment to view: the best beer ads of all time?
04 Aug 2011 | by Sarah Johnson
Chart and correct at time of publishing. Ads not aired in the UK have been stripped out of the poll ...
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
01 Apr 2011 | by Sarah Johnson
Ogilvy Argentina was briefed by Coca-Cola to find a way to celebrate Friendship Day, celebrated in June in Buenos Aires and February in the rest of Latin America. The agency developed the idea of a friendship machine which would encourage passers-by to work together in order to climb up and insert a coin ...
Nestlé boosts profits and forecasts strong growth
17 Feb 2011 | by John Reynolds
francs (£22bn) following the sale of eyecare specialist Alcon in 2010.
Clover to target health-conscious customers
07 Feb 2011 | by John Reynolds
The TV ad, created by Grey, will air from 21 February and is part of a 6m investment in the brand this year, according to maker Dairy Crest. Further strands of the campaign include press ads, point-of-sale activity, promotions and digital media marketing. The press campaign, which will feature coupons ...
CREATIVE STRATEGY: Kronenbourg ads make most of fresh positioning
04 Nov 2010 | by Simon Kershaw
somewhere in France or Belgium. Locals chatting, playing cards. In the background, some musos tune up ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
