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08 Feb 2010
, cut a hole in the sole of the shoes to reveal their patented air capsule. Following their launch ...
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Brand Health Check: Champagne
24 Mar 2010 | by Jeremy Lee
exclusively from the Champagne region of northern France have dropped is still startling. The Federation ...
Burger King TV ad exposes burger 'atheist'
17 Nov 2008 | by Becky Wilkerson
loudhailer ensuring everyone knows of his mistake. A 10-second execution, which will air on 28 November ...
Nestle Heaven pulls out of convenience market
11 Nov 2008 | by Gemma Charles
online. A TV drive planned for early 2008 has yet to air. So far it has spent just 368,000 on press ...
Brand Health Check: Crufts
11 Nov 2008 | by Joe Thomas
is also aired on the BBC. The programme featured epileptic boxers, pugs with breathing problems ...
Nestle plots European NaturNes baby food launch
28 Oct 2008 | by Gemma Charles
According to Nestle, the product is '100% natural'; a patented steam-cooking technique is used to preserve the food, which comes in plastic bowls with replaceable lids. NaturNes was launched earlier this year in France and Spain, and is expected to be introduced to Nestle's other major markets, including ...
Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
information on certain matters, but retain an air of secrecy. Stewart-Allen agrees that a crisis is sometimes ...
Young's rolls out 'Love fish' push
14 Oct 2008 | by Jeremy Lee
, which airs on UKTV Food, and through sampling and sales promotion. All on-air promotions of Big Fish ...
The Week in marketing: 7 October 2008
07 Oct 2008 | by Staff
of the World Cup in 2007, which was hosted by France, and has partnerships with several international rugby ...
WKD sponsors Ricky Hatton chat show on Nuts TV
06 Oct 2008 | by Alison Donnelly
The agreement will cover all six live episodes in the run-up to Hatton's Las Vegas fight against Paulie Malignaggi on 22 November. The deal will include TMi-produced sponsorship bumpers, the creation of exclusive content featuring Hatton to be aired on WKD's website, a tie-in with Nuts magazine, as well ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
