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ITV signs up Pepsi for Shazam-enabled ad in BGT final

into its "unwrap gold" ad, which will also air during the 'Britain's Got Talent' final. The Shazam ...

Coke partners with TalkSport for Euro 2012

) and will include on-air activity, a branded microsite on TalkSport.co.uk and mentions on TalkSport's Facebook ... for TalkSport, both on air and digitally, and to secure a global brand such as Coca-Cola as a partner ...

Bauer Media partners Kraft for Philly in 5 campaign

titles, Heat and Closer, and all corresponding websites. The series of magazine advertorials and on-air ... s editorial personalities cooking different 'Philly in 5' recipes. Palmer will also feature in monthly on-air ...

Lavazza awards €50m pan-European account to MEC

will handle the coffee brand's account in a number of European markets including Italy, UK, Germany, France ... different agencies, including Media Italia in Italy, Havas Media agency MPG in France and Belgium, Aegis ...

Facebook cost per click drops in UK

The drop followed two consecutive quarters of rising cost per click prices in the UK, and sticks out against a 1% average rise across the UK, the US, Germany, France and Canada. Average cost per ... % between the third and fourth quarters, pushed up by a 100% increase in France. Actual figures for rates ...

Media Bitch's Diary 22 July

, but a little bit hilly and up where the air is a bit thinner. Bitch knows that Rowly is physically ...

Beastie Boy Mix Master Mike to join Xfm

to the air until 10pm. Andy Ashton, programme director of Xfm, said: "Xfm is all about bringing ...

First post-production product placements run on Discovery and Sky1

to feature product placement added in post-production, while Sky1 is set to air its first show using

Media Bitch's Diary 8 April

of the Tour de France, for Macmillan Cancer research. It s been ages since Bitch has been back in the saddle ...

Shine brings MasterChef to mobiles

and finished programmes air in 145 territories. ...

 

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