Helen Edwards: David Cameron is wrong to put price on binge drinking
04 Apr 2012 | by Helen Edwards, PPA, Business columnist of the year
-night flight to the low-cost bars of Belgium or France. Simplest of all might be increased determination ...
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Orange RockCorps gigs suspension hints at demise of mobile brand
24 Apr 2012 | by Matthew Chapman
. Orange will continue to sponsor RockCorps in France, where the brand is owned solely by France Telecom ... of France Telecom s partnership with Deutsche Telekom. The suspension of Orange s sponsorship ...
VisitBritain embarks on global campaign to attract tourists beyond the Olympics
16 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
?' France, Germany and the US are at the top of the list of the markets that deliver the most volume ...
TfL's Chris Macleod on marketing's battle against Olympic gridlock
03 Feb 2012 | by Gemma Charles
parked, with an eye-catching outdoor campaign featuring internal organs affected by air pollution ... such as the Barclays Cycle Hire scheme commonly referred to as 'Boris bikes' and the Emirates Air Line, a sponsored ...
Editor's Comment: Cameron's broadside merely a smokescreen
01 Feb 2012 | by Noelle McElhatton
on stage has vanished into thin air.
Who do you think should be crowned Brand of the Year?
21 Oct 2011 | by Simon Kershaw
, which initially aired on TV, was viewed more than 10m times online; its soundtrack, Phil Collins' 'In the Air Tonight', returned to the charts and sales of Dairy Milk increased 9% year on year. Hugh ...
Samsung signs as headline sponsor of Cancer Research swim
26 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
and Galaxy 10.1 tablets. Content will be shown on a dedicated site, www.the-swim.co.uk . Frances Milner ...
Helen Edwards on Branding: A masterful exchange
25 Aug 2011 | by Helen Edwards
, with campuses in France, Singapore and Abu Dhabi, it has an intake of more than 80 nationalities. Stanford ...
Clare Mullin on cleaning out the cobwebs at the National Trust
24 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
, France at lunchtime and the US in the afternoon', Mullin relishes readdressing the 'diversity ...
Helen Edwards on Branding: Being patient with choice
22 Jun 2011 | by Helen Edwards
Choice is such an elemental part of marketing that it's one we rarely explore in its own right. It would be like discussing air. Choice is a given, a state that has to exist before marketing makes any sense at all, the invisible milieu that envelops all our endeavours and striving. Marketers deploy ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
