Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...
Foxy Bingo signs up for second summer with Smooth and Real Radio
23 May 2012 | by Maisie McCabe
includes digital and on-air ad campaigns aimed at encouraging Smooth and Real listeners to go to Foxy Bingo ...
Ocean Outdoor partners with TalkSport for summer sport bulletins
22 May 2012 | by Maisie McCabe
, track or field while they are out and about. TalkSport's on-air bulletins will be transformed ... aims to sell bespoke integrated multiplatform campaigns to advertisers using on-air radio ads, digital ... mobile audience will be able to keep in contact with TalkSport's coverage while out and about on-air ...
Things we like
17 May 2012
, it is nice to hear that a commercial TV station is catering for our nostalgic whimsies. The Skyand Freesat-aired ...
Katherine Levy: While shareholders rise up, remember those who deliver
10 May 2012 | by Katherine Levy
and hasn't paid a dividend since 2008. But while revolt is in the air, there is an even more serious ...
Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway
04 May 2012 | by Maisie McCabe
On 18 May, as part of the deal negotiated by Arena Media, the Christian O'Connell Breakfast Show will give one of its listeners the chance to compete against a listener to Hamish and Andy's show on Fox FM, for the chance to win the holiday. From today (4 May) the competition will be promoted on-air across ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
that 2012 will be the year of consolidation,' he says. He adds: 'France and Germany are probably 12 ...
Ad watchdog upholds complaint against BSkyB
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
codes comes almost a year since it was first aired, and will lead some to question the significance ...
Think BR: There's more to live-event sponsorship than music festivals
30 Apr 2012 | by Rory Sloan
to come. Canon, for example, has done some lovely work in recent years at the Royal International Air ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
