Media360: Virgin Media marketing chief on David Tennant signing
23 May 2012 | by Daniel Farey-Jones
, online sponsorship, mobile and off-air licensing opportunities as well as sponsorship of 'America's Got ...
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Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
campaign across the UK, France, Germany, Austria and Switzerland. It also announced plans to air a branded ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
that 2012 will be the year of consolidation,' he says. He adds: 'France and Germany are probably 12 ...
Orange RockCorps gigs suspension hints at demise of mobile brand
24 Apr 2012 | by Matthew Chapman
. Orange will continue to sponsor RockCorps in France, where the brand is owned solely by France Telecom ... of France Telecom s partnership with Deutsche Telekom. The suspension of Orange s sponsorship ...
Sony Europe's sales and marketing roles to bear brunt of 1,000 job cuts
20 Apr 2012 | by Matthew Chapman
entertainment. The 10 regional divisions affected by the review are UK Ireland, France, Germany, Italy ...
McDonald's to introduce Olympic happy meal promotion
16 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
as part of a tie-up with publisher HarperCollins. The brand aired a TV ad to promote its grassroots ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
National, which will include its first-ever TV ad to air at Aintree....friend steps to mime the universal actions for going to the bar. The ad will air on screens ...
Reebok partners with PeerIndex for social giveaway
10 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
announced a tie up with broadcaster Eurosport to produce and air a new show to document the CrossFit ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
'The Box' starts on Saturday (14 April) and will feature people competing in the 2012 Reebok CrossFit Fitness Championships in the UK, Spain, France, Italy, Germany, Russia and Sweden. The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ...
Game Group to close 277 stores and put up for sale
26 Mar 2012 | by Matthew Chapman
in Basingstoke with operations in the UK and Ireland, Spain, Portugal, France, Czech Republic and Australia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
