to remove filtersAirports push retail to counter downturn
19 Aug 2008 | by Jemima Bokaie
as offering 'moments to fly for'. It aims to drive retail in light of the rising cost of air travel. Retail ...
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Media: Argos in 3-D Disney tie-up
28 Oct 2008
The retailer will be the key on-air partner for the British TV premiere of the 3-D movie, Hannah Montana & Miley Cyrus: Best Of Both Worlds Concert on 31 October. Argos is handing out 2m free 3-D glasses ... sponsoring all on-air promotional messages for the movie. It will distribute 10m colour flyers over ...
News brief: Domino's Pizza runs national radio campaign
19 Aug 2008
pizza. The campaign will air on more than 20 independent stations this month and includes a week
The dangers of stretching brand extensions too far
12 Aug 2008 | by Nicola Clark
, which has racked up hundreds of fans, states 'If anyone is going to France, Australia, US, etc ...
Profile: Playing the loyalty card - John Sheekey, Marketing director, Nectar
22 Jul 2008 | by Jemima Bokaie
sport and travel. He took a ski holiday in France before beginning his graduate career, and in 2006 ran ...
Mark Ritson on branding: Chickens came first in Tesco descent
01 Jul 2008
ON ... HUGH'S CHICKEN OUT! CAMPAIGN - Hugh's Chicken Run aired on Channel 4 in January. It followed Hugh ...
Exclusive Adwatch survey takes interactive route
10 Jun 2008 | by Bill Britt
ads that air in a particular week that consumers are likely to have seen based on their TV ratings. ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
as part of a senior management restructure that has cast an air of uncertainty over its UK marketing ... and France in the 90s; and has risen from general manager of group marketing at Halifax to his present ... 's 20m ad account. Pemsel oversees ITV's marketing strategy across its portfolio, including on- and off-air ...
Sector Insight: Childrenswear
15 Apr 2008 | by Jane Bainbridge
want to be reassured that child labour has not been exploited, or unnecessary air miles accrued ...
Media: Freesat readies launch activity
15 Apr 2008
and off-air buying account. The agency, which also handles the BBC's media, won the business following a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
