Andrew Walmsley on Digital: Stores must buy into mobile
10 Aug 2011 | by Andrew Walmsley
European markets (France, Germany, Italy, Spain and the UK), accounting for 5.8% of all mobile subscribers ...
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Oak Furniture Land appoints first creative and media agencies
11 Aug 2011 | by Sophie Maden
MNC, which won the 1m account without a pitch, will work on Oak Furniture Land's debut TV campaign. The spots are set to air across channels from 14 August, ahead of the bank holiday. The furniture brand, which has eight stores and an online shop, did not previously have a media agency and all ...
The Watch Hut in debut TV spot
02 Aug 2011 | by Sara Kimberley
As part of an exclusive deal with Dave, brokered by Guerillascope, the 30-second spot aired last night during 'Have I Got a Bit More News for You'. The 50s-style black and white ad by Space City Productions, told viewers to switch on their "electric computer and head for the watch hut ...
Wickes promotes multi-channel offering in new ad
25 Jul 2011 | by Sara Kimberley
The 30-second ad once again features 'Harry Potter' actor Timothy Spall as the voiceover. The ad, created by MWO, airs today (25 July) and continues to use the brand's strapline "It's got our name on it". Work was led by creative director Mark Hurst, supported by copywriter Natasha Freedman ...
Media Bitch's Diary 22 July
22 Jul 2011 | by Media Bitch
, but a little bit hilly and up where the air is a bit thinner. Bitch knows that Rowly is physically ...
SuperGroup to move into fragrances
14 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
its franchises in France, Belgium, the Netherlands and Luxembourg, intending to roll out larger stores ...
Ocado eyes the French with outdoor campaign
13 Jul 2011 | by John Reynolds
by Ocado's recent signing of a deal with French supermarket giant Carrefour, to sell its Reflets de France ... or two specialist shops. Ocado s Reflets de France selection is broad, sensibly priced and incredibly ...
European court rules eBay could be liable for counterfeits
12 Jul 2011 | by Sarah Shearman
The case was first launched by L'Or al in 2007 when it filed related lawsuits against eBay in the UK, Belgium and France. It argued that restricting the distribution of its products and preventing them from being distributed would protect consumers from buying counterfeit goods. L'Or al ...
Morrisons to sponsor gifted kids' show on ITV1
07 Jul 2011 | by Daniel Farey-Jones
The show will first air on 17 July, run for six weeks, and culminate with a fundraising extravaganza for Save the Children, which Morrisons is supporting this year. Among the celebrities the audience will vote on are comedian Jason Manford, presenter Ruth Langsford, and actor and film director ...
Agencies line up for £5m Tempur brief
07 Jul 2011 | by Matt Williams
and digital activity. McCann s most recent TV ad for the brand showed a number of people sleeping in mid-air ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
