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Eterna Cadencia 'The Book That Can't Wait' by DraftFCB Buenos Aires

DraftFCB in Buenos Aires has created The Book That Can't Wait for the bookstore and publisher

McCain 'Just au Four' by TBWA Paris

A new spot for McCain in France is a surreal take on the pleasure eating chips can bestow.

Elton John Aids Foundation 'shout out' by Superglue

Elton John and Plan B appear in videos, created by Superglue, airing at music festivals and live

EasyJet 'Europe by easyJet' by VCCP

The work will run across TV, print, outdoor and online media channels, in all of easyJet s major European markets, including France, Italy, Switzerland, Spain, Germany and the UK. The images were shot by the photographer Elaine Constantine. The TV ad features the recently released track Techno Fan by The Wombats. ...

Westland 'Peckish' by TBWA\Manchester

The agency claims the ad for Peckish, which is part of Westland, marks the first time a bird food brand has ever advertised on mainstream TV. Created in association with the award-winning visual effects company Jellyfish, a flock of birds queue for dinner. It will air on channels including ITV ...

Wiltshire Farm Foods 'taking care of mealtimes' by DCH

It is DCH's first work for the brand after winning the business in a five-way pitch in August. The campaign consists of two 40-second and two 30-second TV spots, alongside a series of national press ads. The TV work will air nationwide on channels including ITV, Channel 4, E4, More4, Yesterday, ITV2 and ITV3. ...

Patak's 'young spice' by JWT London

Created by JWT London, the TV campaign shows the brand s expertise in selecting and blending the best-quality spices for its products and aired for the first time on 24 November. The activity builds upon the "why Britain loves curry" marketing campaign, which launched in 2009. Called "young ...

Waitrose 'school of magic' by BBH

The 90-second TV ad, the first work by Bartle Bogle Hegarty for the brand since winning the business, first aired last Saturday during The X Factor . Smith prepares her original classic Christmas cake before the camera moves to Blumenthal, who shows off his mince pies with pine-scented sugar ...

Weetabix 'dancer' by BBH

Bartle Bogle Hegarty has created a spot for the Weetabix variant Chocolate Spoonsize, which aired

AT&T 'radio contest winner' by BBDO New York

The ad shows a woman looking up the answers to a radio quiz as she talks live on air. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.