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French carrier Air France has turned to nationwide hair salon Toni & Guy in a bid to promote its..., marketing communications manager at Air France KLM in the UK and Ireland, said: "Air France wanted ... ,000 style-conscious ABC1 females a primary target audience for Air France." ...
Media agencies have been kept busy these past few weeks, with pitches taking place for Air France...agencies are recovering from a pitch last week for Air France, in which its international business is up ... , which was held at Air France's headquarters in Paris. It's crunch-time on the 90 million DFS ...
planning and buying account for Atout France, the tourist body funded by the French Ministry of Tourism....MPG won the account after a pitch process run from France. The previous incumbent was Mindshare. The business will be led by MPG in France, while its UK division will oversee 1.5 million-worth of UK media spend. Atout France promotes the country as a tourist destination and offers information on popular ...
Air Asia, the low-cost airline based in Malaysia, has appointed the WPP media agency Maxus..., which kicked off last December. Maxus will handle media to promote Air Asia's budget services from ... to handle Air Asia's media in Malaysia. Air Asia, which launched in 2001, began operating flights between ... and Australia featuring among its busiest routes. Tony Fernandes, the chief executive of Air Asia, has also ...
Sony Ericsson's mobile music and entertainment programme, 'Pocket TV', is to air for the first time..., Chipmunk and Sean Kingston. A TV version will now be aired on Channel 4 s T4 and 4Music slots from 4 ...
existing customers. Emirates is hoping to catch up with rivals such as American Airlines and Air France ...
The carrier, which is a subsidiary of Air France, is reviewing the account through Creativebrief. Euro RSCG currently handles the business, having been appointed in March 2009 after a shoot-out against Grey London. The majority of the account will be focused in the UK but will include some European ...
its new Air Wick Christmas collection.
and design agency Dunning Penney Jones (DPJ) to create its on-air look and feel, including its idents....programming on the channel and website, as well as on any off-air marketing. Orange will denote history ...
for CityJet, a subsidiary of Air France, will be rolled out in the summer across TV, digital and direct ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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