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Ogilvy crafts The Economist's maiden TV campaign for India

14 May 2010 | by Arcopol Chaudhuri

telling." There are two commercials that will be aired as part of this brand campaign. The first is based ...

What value do you see in attending Cannes?

04 Jun 2010 | by Bindu Nair Maitra

There s networking, seminars, workshops, awards, campaign showcases, parties (decidedly lower on the priority list, given the sentiment in the last few years) and Gutter Bar, of course. We spoke to industry professionals to understand their motivations for being in the south of France this year. Birla Sun Life s Ajay ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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