25 May 2012
| by Hannah Crown
operators, wholesalers and travel
agents, airlines and incentive professionals, Visit Florida is looking ...
24 May 2012
| by Loulla-Mae Eleftheriou-Smith
marketing activity outlining the values and benefits of Lufthansa as an airline carrier, while pegging ...
sold its loss-making UK regional and international airline BMI to International Airlines Group ...
24 May 2012
| by Jeremy Bullmore
Q. I'm a senior marketer at an airline. An ad from one of our rivals, which ran three months ago
24 May 2012
| by Stuart Derrick
old airliners - as they are in London. P G activity for the US is produced mainly in London ...
23 May 2012
| by Helen Edwards, PPA Business columnist of the year
with the spoils.
So when a big airline account narrowed its list down to just these two, my old agency threw ...
23 May 2012
| by Hannah Crown
operators, wholesalers and travel agents, airlines and incentive professionals, Visit Florida is looking ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve ...
across the airline's global markets. He will lead the strategy and delivery for the overall British ...
and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ...
21 May 2012
| by Loulla-Mae Eleftheriou-Smith
Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m...The airline s pre-tax profits leapt 50% from last year s 420.9m , according to International ...
, while predicting the airline's fuel bill would rise by 320m ( 257m), with most of the increase "skewed ...
announcement to openly knock the UK Government and the airline's competitors.
He said: "Despite a rising ...
17 May 2012
| by Maisie McCabe
British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a...the airline when he joined a year and a half ago, to once again become a "service organisation".
Van der ...
airline" rang true. However, world events including 9/11, SARS and rising oil prices rises meant the 2000s was "quite a turbulent decade which had not left the airlines untouched".
After a career in the hotel ...
17 May 2012
| by Ilicco Elia, LBi
mobile and web platforms function as one. Take the example of an airline. Building a mobile app ...