Media: Iberia Airlines appoints Initiative
17 Nov 2006
Initiative has been appointed by Iberia Airlines to handle its planning and buying in more than 20
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Singapore Airlines calls creative pitch
08 Jan 2007 | by by Staff
SINGAPORE - Singapore Airlines is reviewing its 24-year relationship with Batey, in a development...Media Asia, reports, that while the process does not extend to media agencies, the airline is also expected to review media buying, currently handled by MEC, at some point in the future. R3 is managing the creative review, and interested agencies can refer to singaporeair.com for a copy of the RFI. A shortlist ...
Airlines body set to overhaul mag
08 Mar 2006
members' magazine, Airlines International....The title will be distributed to senior management within its 265 member airlines, which account for 94% of international scheduled air traffic. Following its relaunch later this year IATA intends to increase the title's frequency from six to 10 issues a year, and add governments and associates from ...
TradeDoubler to manage Singapore Airlines' affiliate programme
17 Apr 2009 | by Emma Barnett
LONDON - Singapore Airlines has appointed TradeDoubler, the digital performance marketing company...The airline company aims to boost its internet presence and sales in the travel market through TradeDoubler's affiliate network. Working with TradeDoubler, Singapore Airlines intends to develop a more ... a strong affiliate programme in place." The airline has increase its online sales via its e ...
Ogilvy & Mather wins Malaysia Airlines international task
30 Nov 2006 | by by Staff
HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group...initial approaches from 31 agencies. Malaysia Airlines positioned the appointment as the next stage ... of the year. Idris Jala, chief executive of Malaysia Airlines, said: "MindShare/Group M and O M each ...
South African Airlines sponsors Telegraph cricket guide
29 Jan 2003 | by Jennifer Whitehead,
LONDON - The Sunday Telegraph has signed a six-figure sponsorship deal with South African Airlines.... South African Airlines is one of the tournament's sponsors. The supplement runs to 52 pages ... Telegraph provides an excellent editorial platform for South African Airlines to support its event ...
Liquid beats five to win Scandinavian Airlines task
06 Jun 2005 | by by Julia Pearlman
LONDON - Liquid Communications has been appointed by Scandinavian Airlines to handle its direct...as Scandinavia's flagship airline brand and has a great reputation, but the airline hadn't really done much ... its first campaign for the airline to the business market in a couple of weeks' time as a "teaser ... to compete with low-cost airlines such as EasyJet and Ryanair and the weekend break market. SAS was formed ...
United Airlines shortlists three for global media task
09 Jan 2007 | by by Darren Davidson
LONDON - United Airlines has shortlisted Omnicom's OMD, Publicis Groupe's Starcom and the incumbent...will not be repitching, with the airline preferring to consolidate its global business into one agency. Agencies have ... next week. A decision is expected before the end of the month. United Airlines last week revealed ... major hubs to a virtual standstill during one of its busiest periods of the year. United Airlines ...
Guardian to launch flight offer with American Airlines
08 Jan 2004 | by Staff,
LONDON - The Guardian and The Observer are launching a flight promotion with American Airlines
Scandinavian Airlines plans holiday offers for summer season
18 May 2007 | by Alex Donohue
LONDON - Scandinavian Airlines is planning a two month long press, mailing and web campaign...The campaign for the airline, which begins at the end of May and runs until July, will target 25,000 members of the airline s EuroBonus frequent fliers club by email. A series of national press ads is also ... and EuroBonus members invited to enter the airline s prize draw. The prizes on offer are three pairs of flights ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
