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United Airlines customer ratchets up revenge campaign

LONDON - A disgruntled United Airlines customer who has received massive media coverage by making a...Normal 0 Canadian professional musician Dave Carroll unleashed his attack on the airline ... of the airline's debt. United, which originally rejected Carroll's compensation claim for the spring 2008 ... of attempting to complain about the breakage. His second video will be about Ms Irlweg, the United Airlines ...

Team Saatchi scoops Continental Airlines UK business

Team Saatchi has landed the £2 million UK advertising and digital account for Continental Airlines...The agency will now take responsibility for all on- and offline UK advertising for the US airline ... and Houston. The agency also plans to utilise online channels to build the airline's customer base ... to attract more business travellers to the new route by positioning the airline as a more comfortable way ...

Emirates targets rival airlines with Facebook strategy

The global airline group is hiring a digital agency to create a Facebook page as the first step ... for consumers to reach the airline group. The aim of the Facebook page is to make the brand more relevant ... objectives of doubling in size within five years and becoming the biggest independent airline in the world ...

Budget airlines' online customer experience falls short

services and booking process. It showed that the budget airlines scored among the lowest of the airline sites with easyJet scoring 69.9%, Ryanair scoring 63.6% and BMI Baby getting 61.9%. British Airways and Virgin Atlantic were the top of the airline category, scoring 78.7% and 78.2% respectively ...

United Airlines buys MyPoints.com for $112m

LONDON - United NewVentures, the unit of United Airlines that manages internet investments, has...customers will gain access to special offers and travel awards from United Airlines. Doug Hacker, president of United NewVentures, said, "United Airlines will be able to communicate our special offers, upgrades ...

Liquid beats five to win Scandinavian Airlines task

LONDON - Liquid Communications has been appointed by Scandinavian Airlines to handle its direct...as Scandinavia's flagship airline brand and has a great reputation, but the airline hadn't really done much ... its first campaign for the airline to the business market in a couple of weeks' time as a "teaser ... to compete with low-cost airlines such as EasyJet and Ryanair and the weekend break market. SAS was formed ...

Monarch Airlines drops offline for online in Lapland activity

LONDON - Monarch Airlines is ditching its traditional printed brochures and above

United Airlines promotes loyalty scheme with online campaign

LONDON - United Airlines is pushing its loyalty programme Mileage Plus with an online advertising

Scandinavian Airlines plans holiday offers for summer season

LONDON - Scandinavian Airlines is planning a two month long press, mailing and web campaign...The campaign for the airline, which begins at the end of May and runs until July, will target 25,000 members of the airline s EuroBonus frequent fliers club by email. A series of national press ads is also ... and EuroBonus members invited to enter the airline s prize draw. The prizes on offer are three pairs of flights ...

Hedges new Euro comms head at American Airlines

Top 5 global carrier American Airlines has appointed a new European communications head ... communications, Al Becker, at the airline's overall headquarters in Dallas. 'I also have a dotted line ... operations in eight European countries served by the airline, liaising with local sales and marketing teams ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.