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SINGAPORE - Singapore Airlines is reviewing its 24-year relationship with Batey, in a development...Media Asia, reports, that while the process does not extend to media agencies, the airline is also expected to review media buying, currently handled by MEC, at some point in the future. R3 is managing the creative review, and interested agencies can refer to singaporeair.com for a copy of the RFI. A shortlist ...
roles as part of a campaign to promote American Airlines....Spacey appears as a slick designer type, a creative screenwriter and a Malibu family guy and finally as himself in one of a series of American Airlines ads by McCann London that break on UK ... the broad American Airlines premium flyer demographic. ...
Turkish Airlines has called in PR support to help bill it as a luxury global service....The airline has appointed Alpaytac to lead all its national PR efforts for its four US gateways: Los Angeles, Chicago, Washington, D.C and New York. Last summer the airline reviewed its European PR agency network. The airline held pitches with the aim of reducing its roster of 24 agencies ...
LONDON - Scandinavian Airlines is planning a two month long press, mailing and web campaign...The campaign for the airline, which begins at the end of May and runs until July, will target 25,000 members of the airline s EuroBonus frequent fliers club by email. A series of national press ads is also ... and EuroBonus members invited to enter the airline s prize draw. The prizes on offer are three pairs of flights ...
LONDON - Mediaedge:cia has retained the global £35m media account for Singapore Airlines, including...The decision extends an eight-year relationship between Singapore Airlines and MEC and follows a ... due to a conflict with key client Emirates. Singapore Airlines' vice-president of public affairs ... ". According to The Nielsen Company, Singapore Airlines spent 3.4m on media in the UK in the 12 months to 30 ...
Airlines after a three-way pitch, resulting in Mediaedge:cia UK losing its share of the business....The airline previously used WPP s Mediaedge:cia New York for the bulk of its media buying, with its creative agency Fallon Minneapolis handling US planning and print media buying. Fallon elected ... -president of marketing at United Airlines, said the move to Starcom would bring more effective media campaigns. Cary ...
LONDON - Singapore Airlines is putting its direct marketing account up for pitch following...The review will be handled in-house. Earlier this month, the airline shifted its advertising ... Airlines said: In line with [our] commitment to regularly review the procurement of goods and services, market reviews will become a more common feature. The airline will continue to use the Singapore Girl ...
of agencies are waiting on a final decision from the Doha-based airline, the national carrier for the State ... . MediaCom handles the media account for Emirates Airline, while Univeral McCann oversees planning and buying ... . The airline has marked the launch of new routes to New York and Washington DC in June and July respectively ...
Featuring work from ITV, American Airlines, Dixons, HTC Cadbury's Fingers and John Lewis...the motions for American Airlines ; and a horrific prospect for anyone who finds hissing headphone ... all those viewers to come back for the second episode! American Airlines . This is a nice ...
LONDON - Monarch Airlines is planning to consolidate its £5m UK marketing account into a single...The budget airline currently spends the bulk of its budget on below-the-line work. Its reconfigured account will span direct response, outdoor, radio and online. Monarch currently works with Milton ... to repitch. The airline has already approached a number of marketing services agencies, and an appointment ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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