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roles as part of a campaign to promote American Airlines....Spacey appears as a slick designer type, a creative screenwriter and a Malibu family guy and finally as himself in one of a series of American Airlines ads by McCann London that break on UK ... the broad American Airlines premium flyer demographic. ...
American Airlines will launch its first brand campaign for two years this weekend as it attempts...a different persona to showcase a strand of American Airlines service offering. The ad is supported ... and managing director, EMEA sales and marketing, American Airlines, said: This new ad is interesting ...
British Airways has launched a frontal attack on budget airlines today with an advertising campaign..., Abigail Comber, said: "As no-frills airlines constantly drive down their price, quality has hit rock ... will feature the extras now routinely paid for with budget airlines - such as checking in charges ...
LONDON - Singapore Airlines is putting its direct marketing account up for pitch following...The review will be handled in-house. Earlier this month, the airline shifted its advertising ... Airlines said: In line with [our] commitment to regularly review the procurement of goods and services, market reviews will become a more common feature. The airline will continue to use the Singapore Girl ...
A US airline has been criticised for showing poor taste in the wake of the BP oil spill by running...A series of pictures on Spirit Airlines' website depicts an illustration of four bronzed beach ... of suntan lotion called 'Best Protection'. The US media has been critical of the airline's campaign ... is not the time for parody". Spirit Airlines issued this response yesterday: "It is unfortunate that some have ...
LONDON - An advertiser-funded airline has been launched that plans to revolutionise the troubled...the chance to book free return flights from London to New York. The airline, which aims to turn a profit by selling space on its planes and services to advertisers, is billing itself as the world s free airline ... safety announcements. The airline is the brainchild of the digital marketing agency Renegade Media ...
Flybe has launched a humorous campaign to set it apart from rival low-cost airlines....to prepare himself to fight for a seat on an airline, poking fun at rival low budget airlines such as EasyJet ...
Featuring work from ITV, American Airlines, Dixons, HTC Cadbury's Fingers and John Lewis...the motions for American Airlines ; and a horrific prospect for anyone who finds hissing headphone ... all those viewers to come back for the second episode! American Airlines . This is a nice ...
LONDON - Bmi, one of the UK's biggest airlines, has appointed Archibald Ingall Stretton to handle...The agency won the brief without a pitch, and will now be responsible for creating a series of interactive ads that show the number of destinations that the airline flies to. The first destinations ... website. Last year, the airline also launched a viral campaign to support its sponsorship of the England ...
LONDON - Rival airlines have launched ad campaigns attacking British Airways (BA), urging...: "As the fresh strike looms, the choice is clear: risk staying put or fly with bmi." The airline ... is set to be attacked from many quarters and will further dent the airline's financial coffers ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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