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Turkish Airlines has called in PR support to help bill it as a luxury global service....The airline has appointed Alpaytac to lead all its national PR efforts for its four US gateways: Los Angeles, Chicago, Washington, D.C and New York. Last summer the airline reviewed its European PR agency network. The airline held pitches with the aim of reducing its roster of 24 agencies ...
International Airlines Group (IAG), the holding company of British Airways and Iberia, has approved...-Ioannou announced plans to launch a new airline, Fasjet, registering a URL for the brand . Further plans for the airline are yet to materialise. The latest low-cost carrier enters the market at a time of apparent growth for competitor easyJet, which has undergone a revamp of the airline s marketing strategy ...
Airlines....company named International Airlines Group. The BA and Iberia brands will continue to operate ... with American Airlines, with the EU offering the airline immunity from anti-trust laws that prevent brands from co-ordinating prices and schedules. The airlines, both members of the Oneworld global alliance ...
International Airlines Group (IAG), the parent company of British Airways, has been forced to take...IAG's 172.5m takeover of BMI completes today, while the integration of the main BMI airline ... review as part of the consultation to combine the airlines' operations . Former owner Lufthansa has failed to sell BMI's two smaller airlines, its low-cost subsidiary bmi baby and domestic subsidiary bmi ...
the merger of British Airways and Spanish airline Iberia to create International Airlines Group (IAG).
CityJet, the London-based airline, has called a review of its estimated £4 million pan...the next year as the airline looks to focus on highlighting its position as the largest carrier from London ... since it took over the Belgian carrier VLM Airlines in 2009. The campaign aimed to reposition CityJet as a "premium but friendly" airline. ...
WPP's Mindshare has retained the estimated £70m media business for German airline Lufthansa, ending...directed in other European markets, the US and Asia-Pacific. The airline's creative business is handled ... of the global Star Alliance consortium and one of the world s top-five airlines in terms of passenger numbers ...
Etihad Airways, the United Arab Emirates airline, is reviewing its £100 million global creative...reviewed the creative and media accounts in 2005. Following the joint review, the airline appointed TBWA ... massive investment by the airline in building its brand through sport tie-ups. Etihad, which launched ... , and the airline will give financial support to a nearby sporting facility, to be named the Etihad Campus. ...
Aer Lingus, the Irish airline, is reviewing its £4 million advertising account as it looks to hire...is not the issue behind the review. The airline has worked with VCCP Blue since 2007, when it won the business ... TV campaign featuring a blue balloon floating in the sky. The voiceover explained how the airline has ...
Bmi, the international airline, has appointed Lida to handle its direct marketing activity....The agency was awarded the account without a pitch and will work with the airline on a project-by-project basis. Lida is now creating a loyalty programme designed to promote the bmi American Express credit ... , which Lida is a part of. The group handles the airline's advertising account. In the past, bmi has ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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