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LONDON - American Airlines is aiming to tempt London commuters to visit the US with a Valentines...The drive will see a team dressed as airline cabin crew handing out Hershey's Chocolate Kisses ... it in the morning peak travel time. The drive is part of the airline's long-running campaign at Bank station ... -o-lator, for its "American Airlines -- the American State at 35,000 feet" drive. "Following the success ...
SINGAPORE - Singapore Airlines is reviewing its 24-year relationship with Batey, in a development...Media Asia, reports, that while the process does not extend to media agencies, the airline is also expected to review media buying, currently handled by MEC, at some point in the future. R3 is managing the creative review, and interested agencies can refer to singaporeair.com for a copy of the RFI. A shortlist ...
United Airlines is to ask its two roster agencies, Fallon Worldwide and Young 100m annual account....LONDON (Brand Republic) – United Airlines is to ask its two roster agencies, Fallon Worldwide and Young 100m annual account. Fallon, owned by Publicis, handles the company’s domestic work, while WPP ... said the airline wanted to build a long-term relationship with a single shop and communicate the United ...
LONDON - Zenith Media has lost the $60m (£38m) United Airlines account after the US airline called...downturn in the travel industry. The airline reduced media expenditure to $57.3m last year from $78.4m ... , Starcom already holds the account for Delta Airlines. Zenith Media is part of Zenith Optimedia Group ... after a pitch against the incumbent agency, The Media Edge. The news marked a review for the airline ...
LONDON - Continental Airlines has chosen Neolane's customer communications software to help...The airline will use the Neolane software platform to create one-to-one personalised marketing ... the business to create and automate personalised campaigns. Martin Braisby, Continental Airlines marketing ... next month to frequent business and leisure flyers to the US. The push comes before the airline ...
NEW YORK - McCann-Erickson WorldGroup has triumphed over DDB Worldwide as American Airlines...The global account, worth 21m, was handled by agencies including BMP and OMD in the UK. This work will go to McCann-Erickson and Universal McCann. In the US, McCann-Erickson WorldGroup agency Temerlin McClain, which has handled the American Airlines account for 21 years, will continue to handle ...
HONG KONG - Malaysia Airlines has handed its international advertising account to WPP Group...initial approaches from 31 agencies. Malaysia Airlines positioned the appointment as the next stage ... of the year. Idris Jala, chief executive of Malaysia Airlines, said: "MindShare/Group M and O M each ...
LONDON - The Sunday Telegraph has signed a six-figure sponsorship deal with South African Airlines.... South African Airlines is one of the tournament's sponsors. The supplement runs to 52 pages ... Telegraph provides an excellent editorial platform for South African Airlines to support its event ...
LONDON - A disgruntled United Airlines customer who has received massive media coverage by making a...Normal 0 Canadian professional musician Dave Carroll unleashed his attack on the airline ... of the airline's debt. United, which originally rejected Carroll's compensation claim for the spring 2008 ... of attempting to complain about the breakage. His second video will be about Ms Irlweg, the United Airlines ...
United Airlines has appointed Minneapolis-based Fallon Worldwide to handle its 100m-plus ( 68m...LONDON (Brand Republic) - United Airlines has appointed Minneapolis-based Fallon Worldwide to handle its 100m-plus ( 68m) global account after a two-way pitch. Fallon, owned by the Publicis Group ... since 1996 and Y&R the international. The airline decided to consolidate its advertising partly to cut ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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