07 Aug 2000
| by JAMES CURTIS
.
BACKGROUND Turning over dollars 18 billion in 1999, United is the
world s biggest airline by revenue ...
.
It soon broke out on its own as a passenger airline and, by 1961, was
the largest in the world ...
Airlines and Continental.
The battle is bloodiest when it comes to business class, and United ...
25 Jan 2002
| by JENNY WATTS
DDB has lost its American Airlines business following the airline's
centralisation of its ...
the downturn in
air travel after last September's terrorist attacks in the US. The
airline spent 3 million through BMP DDB in the UK last year.
The US American Airlines account, which takes up the lion ...
03 Apr 1998
- Continental Airlines has launched a global advertising campaign across 27 countries....- Continental Airlines has launched a global advertising campaign across 27 countries ...
is the biggest that the US airline has ever carried out.
Featuring the Continental Globe , the tone ...
.
Continental, which is the world s sixth largest airline, will adapt the work of NW Ayer with its UK ad agency ...
03 Apr 1998
- Continental Airlines has launched a global advertising campaign across 27 countries....- Continental Airlines has launched a global advertising campaign across 27 countries ...
is the biggest that the US airline has ever carried out.
Featuring the Continental Globe , the tone ...
.
Continental, which is the world s sixth largest airline, will adapt the work of NW Ayer with its UK ad agency ...
17 Nov 2006
Initiative has been appointed by Iberia Airlines to handle its planning and buying in more than 20
14 Aug 2000
| by RACHEL MINTER
Classic FM has clinched a six-month sponsorship deal with United
Airlines....Classic FM has clinched a six-month sponsorship deal with United
Airlines.
The airline ...
incorporates traditional sponsorship credits, on-air
competitions with the airline handing out prizes, and online support
linking the Classic FM website to the United Airline s site.
The campaign ...
23 Jan 2001
United Airlines has consolidated its global advertising account into Fallon Worldwide, leaving...United Airlines has consolidated its global advertising account into Fallon Worldwide, leaving ...
agency and Fallon emerged as the winner following its sale to Publicis Groupe. The airline said Fallon ...
.
Fallon showed United it best understood the airline s brand vision and had the tools to develop ...
23 Jan 2001
United Airlines has consolidated its global advertising account into Fallon Worldwide, leaving...United Airlines has consolidated its global advertising account into Fallon Worldwide, leaving ...
agency and Fallon emerged as the winner following its sale to Publicis Groupe. The airline said Fallon ...
.
Fallon showed United it best understood the airline s brand vision and had the tools to develop ...
12 Jul 2002
| by LUCY AITKEN
Lucy Aitken enjoys Fallon's ad for United Airlines: The
indifference between this bedraggled
25 Aug 2006
| by Claire Billings
American Airlines is looking for an agency to handle its European customer relationship marketing...The airline is contacting agencies directly with a brief that centres on
boosting online bookings. American Airlines was hit hard by the attacks on the World Trade Center
in September 2001. It has relied ...
in an attempt to establish
itself as the main airline for flights between the UK and the US. The carrier ...