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And in the real world.. Cadbury, Tesco, Phorm, airlines and more

Cadbury has approached the Takeover Panel to ask Kraft to put up or shut up on its 10.2 billion offer. Source: Financial Times Airlines are pledging to cut carbon dioxide emissions by half by 2050 in a move that will result in higher airfares. Source: Guardian Tesco has promised to clarify ...

Airline spoofs US oil disaster

A US airline has been criticised for showing poor taste in the wake of the BP oil spill by running...A series of pictures on Spirit Airlines' website depicts an illustration of four bronzed beach ... of suntan lotion called 'Best Protection'. The US media has been critical of the airline's campaign ... is not the time for parody". Spirit Airlines issued this response yesterday: "It is unfortunate that some have ...

Public 'fly free' on ad-funded airline

LONDON - An advertiser-funded airline has been launched that plans to revolutionise the troubled...the chance to book free return flights from London to New York. The airline, which aims to turn a profit by selling space on its planes and services to advertisers, is billing itself as the world s free airline ... safety announcements. The airline is the brainchild of the digital marketing agency Renegade Media ...

Flybe takes a swipe at rivals in humorous ad

Flybe has launched a humorous campaign to set it apart from rival low-cost airlines....to prepare himself to fight for a seat on an airline, poking fun at rival low budget airlines such as EasyJet ...

AIS scoops digital ad brief from bmi

LONDON - Bmi, one of the UK's biggest airlines, has appointed Arch­ibald Ingall Stretton to handle...The agency won the brief without a pitch, and will now be responsible for creating a series of interactive ads that show the number of destinations that the airline flies to. The first destinations ... website. Last year, the airline also launched a viral campaign to support its sponsorship of the England ...

Delta goes experiential for flat bed campaign

Delta Airlines has launched an experiential campaign to showcase its new product, a BusinessElite.... Perry Cantarutti, senior vice president, Europe, Middle East and Africa, Delta Airlines, said: "Delta ... Airlines appointed Wieden+Kennedy to handle its global advertising account and develop a long term, global ...

BA suitcase race highlights Olympic spirit

There are plenty of jokes about airlines and baggage but British Airways is making the subject..., and the airline will welcome onboard enough customers to fill 400 London Olympic Stadiums. Follow ...

Brands line up for 1960s ad break in 'Mad Men'

Ads from the 1960s for brands such as American Airlines and the Milk Marketing Forum have been dug...An American Airlines ad called "firsts", which plays on the airline's innovation, and an ad ... Manchester, highlights that the airline was the first to market with a number of innovations, including a ... , American Airlines, said: "This initiative provides an opportunity to showcase our historical advertising ...

Claire Beale: Can adland answer the call for great writing?

Back in the mid-60s, the publisher of Scientific American wanted to encourage big-spending airlines...from 28 countries entered the competition. Meanwhile, American Airlines and Eastern Airlines called ...

CityJet calls £4m advertising pitch

CityJet, the London-based airline, has called a review of its estimated £4 million pan...the next year as the airline looks to focus on highlighting its position as the largest carrier from London ... since it took over the Belgian carrier VLM Airlines in 2009. The campaign aimed to reposition CityJet as a "premium but friendly" airline. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.