22 Sep 2009
| by Anne Cassidy
Cadbury has approached the Takeover Panel to ask Kraft to put up or shut up on its 10.2 billion offer. Source: Financial Times Airlines are pledging to cut carbon dioxide emissions by half by 2050 in a move that will result in higher airfares. Source: Guardian Tesco has promised to clarify ...
23 Jun 2010
| by Katherine Levy
A US airline has been criticised for showing poor taste in the wake of the BP oil spill by running...A series of pictures on Spirit Airlines' website depicts an illustration of four bronzed beach ...
of suntan lotion called 'Best Protection'.
The US media has been critical of the airline's campaign ...
is not the time for parody".
Spirit Airlines issued this response yesterday: "It is unfortunate that some have ...
01 Apr 2010
| by Campaign staff
LONDON - An advertiser-funded airline has been launched that plans to revolutionise the troubled...the chance to book free return flights from London to New York. The airline, which aims to turn a profit by selling space on its planes and services to advertisers, is billing itself as the world s free airline ...
safety announcements. The airline is the brainchild of the digital marketing agency Renegade Media ...
14 May 2012
| by Sara Kimberley
Flybe has launched a humorous campaign to set it apart from rival low-cost airlines....to prepare himself to fight for a seat on an airline, poking fun at rival low budget airlines such as EasyJet ...
01 Apr 2010
| by Matt Williams
LONDON - Bmi, one of the UK's biggest airlines, has appointed Archibald Ingall Stretton to handle...The agency won the brief without a pitch, and will now be responsible for creating a series of interactive ads that show the number of destinations that the airline flies to. The first destinations ...
website. Last year, the airline also launched a viral campaign to support its sponsorship of the England ...
29 Mar 2011
| by Loulla-Mae Eleftheriou-Smith
Delta Airlines has launched an experiential campaign to showcase its new product, a BusinessElite....
Perry Cantarutti, senior vice president, Europe, Middle East and Africa, Delta Airlines, said: "Delta ...
Airlines appointed Wieden+Kennedy to handle its global advertising account and develop a long term, global ...
07 Feb 2012
| by Daniel Farey-Jones
There are plenty of jokes about airlines and baggage but British Airways is making the subject..., and the airline will welcome onboard enough customers to fill 400 London Olympic Stadiums.
Follow ...
27 Mar 2012
| by Maisie McCabe
Ads from the 1960s for brands such as American Airlines and the Milk Marketing Forum have been dug...An American Airlines ad called "firsts", which plays on the airline's innovation, and an ad ...
Manchester, highlights that the airline was the first to market with a number of innovations, including a ...
, American Airlines, said: "This initiative provides an opportunity to showcase our historical advertising ...
22 Mar 2012
| by Claire Beale
Back in the mid-60s, the publisher of Scientific American wanted to encourage big-spending airlines...from 28 countries entered the competition. Meanwhile, American Airlines and Eastern Airlines called ...
12 Jan 2012
| by Sara Kimberley
CityJet, the London-based airline, has called a review of its estimated £4 million pan...the next year as the airline looks to focus on highlighting its position as the largest carrier from London ...
since it took over the Belgian carrier VLM Airlines in 2009.
The campaign aimed to reposition CityJet as a "premium but friendly" airline. ...