25 Aug 2004
Client: United Airlines
Advertising agency: Fallon
Media agency: Mediaedge:cia
United Airlines has taken over a 150m stretch of Bank Tube station corridor with 236 panels designed to simulate the interior of a plane. Targeting City workers on their way to and from work, the panels are designed to look ...
02 May 2002
| by DANIEL ROGERS
United Airlines is launching its first European TV ad campaign
since losing two planes...Airlines. It is third in the market with a share of 11%. Eschewing the slick and luxurious ads ...
27 Oct 2004
SAS Scandinavian Airlines is taking on easyJet and other low-cost airlines with a dedicated class
10 Aug 2005
| by Jane Bainbridge
Having suffered a slump since 9/11, airlines are seeking to build on rising passenger numbers....the full-service airlines and
some less profitable routes have been closed. A combination of rising
oil ...
. However, the dynamics of the sector are shifting, with low-cost airlines
such as easyJet rapidly expanding, and traditional carriers such as
British Airways and Virgin reducing capacity. The airlines are divided ...
25 Sep 2003
| by Daniel Rogers
with an aggressive campaign aiming to steal business passengers back from low-cost airlines....and 'city centre to city centre' advantages of Eurostar over airlines. It uses airline-style imagery ...
-cost airlines are our only real competitors," said Mercer. "This is our most intensive campaign to date ...
12 Aug 2008
| by Richard Abbott, deputy editor
It is a fascinating time to work in airline marketing, as rival brands jockey for the strongest...rivals into submission by means of sheer muscle.
Slashing its marketing team made the airline no friends ...
in marketing meetings, as rival airlines
attempt to outfox both one another and the market's horrible
decline ...
campaign undermining the
former's proposed transatlantic tie-up with American Airlines, which
Virgin argues ...
30 May 2007
| by Jemima Bokaie
. Yet a new initiative, Flying Matters , brings together some of the UK s best-known airlines ...
that accused the airline of flying in the face of their stated intent to behave in an environmentally ...
airlines are concerned these may be extended to international flights should they be included in targets ...
12 Feb 2008
| by Jemima Bokaie
LONDON - Transatlantic airlines are set to make first- and business-class passengers their next...American Airlines is to launch a TV campaign to promote its business-class service. The activity will feature the airline s $1.3bn ( 668m) international terminal at New York s JFK Airport as part of its push to become the leading airline serving the city. The work, by McCann Erickson, which also developed American ...
20 Feb 1997
| by MARK SULLIVAN, Head of business develop
that mothers not
using Blazo in their wash will be shopped to the social services.
Airline ads ...
an
airline. It is the gatekeeper to a kind of wild heaven. And it is in
that second that the ad wins a ...
19 Dec 2002
Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week...in the UK, the airline's biggest European market.
The company's losses are expected to reach $2.5bn (£1 ...
, with the Chapter 11 proceedings allowing it time to restructure.
The airline last week mailed customers, travel ...