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New campaign: United Airlines

Client: United Airlines Advertising agency: Fallon Media agency: Mediaedge:cia United Airlines has taken over a 150m stretch of Bank Tube station corridor with 236 panels designed to simulate the interior of a plane. Targeting City workers on their way to and from work, the panels are designed to look ...

United Airlines returns to television

United Airlines is launching its first European TV ad campaign since losing two planes...Airlines. It is third in the market with a share of 11%. Eschewing the slick and luxurious ads ...

SAS Airlines cuts business prices

SAS Scandinavian Airlines is taking on easyJet and other low-cost airlines with a dedicated class

Sector Insight: Airlines - Steady ascent

Having suffered a slump since 9/11, airlines are seeking to build on rising passenger numbers....the full-service airlines and some less profitable routes have been closed. A combination of rising oil ... . However, the dynamics of the sector are shifting, with low-cost airlines such as easyJet rapidly expanding, and traditional carriers such as British Airways and Virgin reducing capacity. The airlines are divided ...

Eurostar takes on low-cost airlines

with an aggressive campaign aiming to steal business passengers back from low-cost airlines....and 'city centre to city centre' advantages of Eurostar over airlines. It uses airline-style imagery ... -cost airlines are our only real competitors," said Mercer. "This is our most intensive campaign to date ...

Editorial: Airlines adopt brace position

It is a fascinating time to work in airline marketing, as rival brands jockey for the strongest...rivals into submission by means of sheer muscle. Slashing its marketing team made the airline no friends ... in marketing meetings, as rival airlines attempt to outfox both one another and the market's horrible decline ... campaign undermining the former's proposed transatlantic tie-up with American Airlines, which Virgin argues ...

Airlines' words curry little favour

. Yet a new initiative, Flying Matters , brings together some of the UK s best-known airlines ... that accused the airline of flying in the face of their stated intent to behave in an environmentally ... airlines are concerned these may be extended to international flights should they be included in targets ...

Airlines to vie for premium passengers

LONDON - Transatlantic airlines are set to make first- and business-class passengers their next...American Airlines is to launch a TV campaign to promote its business-class service. The activity will feature the airline s $1.3bn ( 668m) international terminal at New York s JFK Airport as part of its push to become the leading airline serving the city. The work, by McCann Erickson, which also developed American ...

Campaign of the week: Virgin Airlines

that mothers not using Blazo in their wash will be shopped to the social services. Airline ads ... an airline. It is the gatekeeper to a kind of wild heaven. And it is in that second that the ad wins a ...

Troubled United Airlines selects Mediaedge:CIA

Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week...in the UK, the airline's biggest European market. The company's losses are expected to reach $2.5bn (£1 ... , with the Chapter 11 proceedings allowing it time to restructure. The airline last week mailed customers, travel ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.