24 Feb 2012
| by Sara Luker
Turkish Airlines has called in PR support to help bill it as a luxury global service....The airline has appointed Alpaytac to lead all its national PR efforts for its four US gateways: Los Angeles, Chicago, Washington, D.C and New York.
Last summer the airline reviewed its European PR agency network. The airline held pitches with the aim of reducing its roster of 24 agencies ...
15 Oct 2010
| by Peter Hay
Major airlines and mobile brands have suffered from serious online reputation management issues...Despite having the best reputation of the airlines audited, Virgin Atlantic's reputation score ...
the lowest online reputation score of all airlines monitored, fuelled by negative online campaigns and press ...
specific areas: mobile operators, airlines, supermarkets and cereals.
Supermarket Waitrose took a ...
09 Nov 2011
| by Matt Cartmell
KTA Public Relations has been brought in by Hong Kong Airlines to launch an 'all-Club Class...From spring 2012, Hong Kong Airlines will launch a route with a dedicated fleet of brand new Airbus A330-200s featuring an all-Club Class seating configuration.
Hong Kong Airlines general manager ...
Kong Airlines was launched in 2006 and currently serves a route network of 25 cities in Asia and Europe ...
04 Oct 2011
Willie Walsh, head of the new International Airlines Group, has branded new European climate change...Hedegaard, announced European airlines would be part of the Emissions Trading Scheme.
There is no way ...
14 Jul 2010
| by Matt Cartmell
Qantas and Ryanair are both seeking PR agencies as the airline industry finally hits pre...Qantas, the national airline of Australia, is looking for an agency to handle consumer PR in the UK and Ireland.
The airline is calling for help with consumer, national, lifestyle and business ...
.
The airline has focused on international expansion in recent years and 18 months ago held merger talks ...
04 Oct 2011
| by Danny Rogers
Airlines Group (IAG), has told me that new European climate-change proposals are 'total madness'....and economics. As a result, British airlines are suffering as is the UK s economic growth.
Walsh revealed ...
airlines would be part of the Emissions Trading Scheme (ETS). She said that such a scheme could create revenue streams for airlines, which has left Walsh incredulous.
To suggest that you can increase a ...
07 Sep 2009
| by Matt Cartmell
Air France KLM, Europe's largest airline group, has appointed Consolidated PR as its retained PR...The win follows a competitive pitch. Consolidated PR will be the sole agency for Air France, KLM Royal Dutch Airlines and the Group s European point-to-point subsidiary CityJet. Consolidated PR has had a retained relationship with KLM Royal Dutch Airlines for the last 10 years, but the new brief ...
13 Nov 2009
| by Gemma O'Reilly
's planned merger with Spanish airline firm Iberia, announced last night....The two airlines have reached a preliminary merger agreement expected to be completed in late 2010. The deal, which is expected to get regulatory backing, would create the world's third biggest airline ...
.' He added: 'It's not the time for sentimentality in the airline sector given the tough outlook ...
01 Feb 2010
| by Kate Magee
Low-cost airline BMI Baby is closing in on its first retained digital PR agency....are fighting to be awarded a one-year contract with the airline. The chosen agency will be asked to manage the airline s social media strategy, strengthen its online presence as well as attempting to influence ...
in the next couple of weeks. The airline has worked with digital agencies in the past on a project basis ...
12 Jun 2009
| by Kate Magee
Airline bmi has appointed its first head of commercial communications as it looks to attract...Sam Day has joined the airline in the newly created position and will be responsible for developing partnerships for the airline and increasing sales. Most recently Day was PR manager for the Gold ...
-haul routes, as well as targeting business travellers with the news that the airline has launched a new lounge ...
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