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Initiative set to win Iberia Airlines deal

Iberia Airlines is on the verge of appointing Initiative to handle its £27m pan-European media...Iberia Airlines operates, and some international destinations, such as South Africa. Last month, Iberia Airlines launched a no-frills off-shoot, Clickair, to rival low-cost carriers EasyJet, Ryanair and Air ... . Rising fuel costs offset a better underlying performance for the airline during its results announcement ...

Ink wins SN Brussels Airlines contract

in the world, has just been appointed to produce the on-board magazine for SN Brussels Airlines' medium and long-haul routes. It now has inflight magazine contracts with all three major Belgian airlines: SN Brussels Airlines, Virgin Express and VLM Airlines. The latest title to be seized will be another tri ...

Mediaedge:cia picks up United Airlines and Citibank business

Mediaedge:cia has picked up two pieces of new business from United Airlines and Citibank. Mediaedge:cia, which already handles Citibank's $20m account in Hong Kong, has been assigned to handle ... of United Airlines' international media planning and buying, including Europe, Latin America and Asia ...

SAS airline takes to Virgin airwaves

SAS Scandinavian Airlines has teamed up with Virgin Radio to promote its flights and destinations....The campaign begins on 27 September with trailers, and the weekend-long promotion starts on 30 September. The activity is part of a campaign managed by Liquid Communications, Scandinavian Airlines' UK ... of the airline in UK and Ireland, said: "Virgin Radio offers us a great opportunity to reach a nationwide ...

Ink expands with new airline magazine

Premier for Kingfisher Airlines' international routes....The launch follows Kingfisher Airlines winning approval to fly from India to London, with further destinations to follow. Vikram Malhotra, head of marketing at Kingfisher Airlines, said the magazine would ... system". The airline began operating flights between Bangalore and London Heathrow in September ...

Publishers vie for airline magazines

seven magazines for Hong Kong-based airline group Cathay Pacific Airways...., shopping magazines and titles for the airline s frequent and business travellers. Ink has offices in Hong Kong and recently won the contract for Oasis, Hong Kong Airlines in-flight magazine for long ... Airlines. ...

Rise takes flight with airline appointment

Rise takes flight with airline appointment...communications strategy account for new low-cost airline Now. The airline, which launched on Tuesday ... executive of Now, said: "We chose Rise for its in-depth experience of the airline industry sector, its ...

Airline extends offering with search deal

airline Kulula, to increase online reach for its flight, car hotel and holiday packages....Kulula - which currently generates an annual turnover of 67m via its website - is hoping to promote its hotel and car hire offerings to boost its ancillary businesses, which also include credit card and insurance services. Kulula s executive manager of IT, Carl Scholtz, said the airline chose Click2Customers ...

Ink picks up Middle East airline win

and Dubai-based airline Jazeera Airways....Airways claims to be the fastest-growing international airline in the Middle East and estimates that 1.6 million passengers will fly with the airline during J s first year of publication. Ink publishes more than 30 in-flight magazines, including ATA Airlines Sights and bmi Voyager. ...

Fire IMC wins new airline brief

and buying account for a new low-cost budget airline in Northern Ireland....Based in Belfast, the as-yet unnamed airline is due to commence flying to destinations in the UK and around Europe from June 2006. The airline is funded by Belfast-based property tycoon and entrepreneur, David Keys. The marketing spend for the new airline is expected to be worth in the region of £1m ...

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