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Customers remain key, but legacy airlines are eyeing the bottom line first...On the surface, the landscape of the airline industry seems to have changed little over the past ... continue to stay at record highs, leaving some airlines fearing eventual bankruptcy. Employee relations remain strained as contracts are renegotiated. And the legacy airlines continue to compete tooth and nail ...
HONG KONG - Oasis Hong Kong Airlines, after just 17 months of operation, has gone into liquidation....KPMG s Edward Middleton and Patrick Cowley were this morning appointed provisional liquidators of Oasis Hong Kong Airlines Limited and Oasis Growth and Income Investments Limited by order of the high court of the Hong Kong SAR. The airline has accumulated losses of as much as HK$1 billion (US$128 ...
Traditional airlines are following the no-frills firms to offer more via the internet, writes Emily...or airline office, or call up the airline or bargain-bucket flight shop. You give them your credit card ... is that one of the airline industry's key overheads is distribution and it is expensive to man high ... cost for an airline after fuel and labour. The second is that while customers can be told a range ...
SriLankan Airlines has picked Beattie Communications to help raise the profile of Sri Lanka...with SriLankan Airline's UK marketing team to raise awareness of Sri Lanka as an accessible and safe tourist destination and position SriLankan as the airline of choice. Sri Lanka has hit the news recently following ... . SriLankan Airlines media relations manager Ruvini Jayasinghe said: 'As a country, Sri Lanka has faced many ...
Airlines, following a competitive pitch....Airlines, following a competitive pitch. The airline shortlisted four agencies - CIA, Zenith, OMD ... was handled by sister-WPP shop Media Insight. The media review was the first in the airline s 28-year history but no-one at CIA would comment on the win. Last year, Singapore Airlines spent pounds 1 ...
KUALA LUMPUR - National carrier Malaysia Airlines (MAS) has called for a pitch for its digital...The once-troubled airline has invited seven agencies to submit their credentials and a case study by 25 September, said a spokesperson from MAS. However, it is expecting more entries following a public ... of the airline s website. It involves everything that comes with the website, including the online booking ...
Airlines (SIA), seeing off the challenges of Publicis and DDB in a dramatic final shoot-out....the brand should be positioned in the future, said Huang Cheng End, Singapore Airlines, EVP marketing, in a ... . The appointment does not affect the company s media agency arrangements, although the airline hinted a media ...
HONG KONG - Budget player Oasis Airlines has put its creative and media business up for review...The company sent out RFPs yesterday to at least seven agencies, in a bid to rebrand the airline, and correct consumer misperceptions . The business is believed to be worth HK$15 million (US$1.9 million) across its three operating markets of Hong Kong, London and Vancouver. While David secured the business ...
SHENZHEN - Newsun Communication Group has scooped Shenzhen Airlines’s creative and media account...in Guangdong, and was the incumbent agency on the account for two years. Shenzhen Airlines wants to be a low-cost airline with Chinese characteristics, following the successful track records of Jet Blue Airways and Southwest Airlines, said James Wong, managing director of Newsun Communication Group. At present, three ...
HO CHI MINH CITY - The advertising pitch for Vietnam Airlines, which stalled in October last year
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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