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News Analysis: PR stunts juggle risk with success
09 Jul 2004
conservative business. In a crowded market like the airline industry, you need to stand out.' Borkowski PR ... can't get it up' after the London Eye, sponsored by the airline, became stuck during its elevation ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
